About this role
• 4-10 years of experience in Marketing Automation, in an agency, industry or consulting organization or any other offshore-onshore coordinated work
• Good knowledge of SQL, HTML, CSS, JavaScript, API • High degree of intellectual curiosity and ability to learn and apply new concepts and technologies in a wide variety of marketing disciplines • Ability to perform in a fluid changing environment (consulting) with minimal supervision • Effective verbal and written communication skills. Collaborate with clients - both in offshore and onshore models - to define current state maps (blueprinting), transformation strategy and execution
• You are a developer; You connect the dots; You are a collaborator; You are innovator.
• Should build solutions using technology across multiple platforms, including but not limited to: Marketing Automation Platform(Salesforce Marketing Cloud, Marketo, Eloqua, HubSpot ), Analytics, DAM, CMS, Adobe Experience Manager.
• Being responsible for the marketing automation vision, strategy, and roadmap to support marketing and product development.
• Researching, evaluating, identifying, scoping, implementing and develop marketing automation and optimization opportunities with industry best practices and recommendations.
• Configure the Personalization platform to build Multi-channel campaigns, including integration of this Personalization platform with new/existing tools and platforms within MarTech stack.
• Work out the Integration between Marketing Solutions together with other platform such as CRM, ecommerce, CMS, DAM.
• Mentor software developers on the team, conduct code reviews, ensure that all the work meets industry standards. Assist in solving and resolving production issues. Work with multi-functional engineering and architecture teams.
• Continuously improve the Solution Architecture team’s knowledge, methodologies, and customer-facing collateral
Education / professional qualifications B.E./B.Tech/MBA from a reputed college is preferred. Prior Experience: The candidate must have 4-10 years of relevant experience in a similar role, particularly in a professional services firm / consulting / Big 4 or technology firm.