About this role
Job summary
This role is not eligible for visa sponsorship. If it is identified that you require sponsorship to undertake this role your application may be withdrawn
We are looking for a talented marketing professional to join Inclusion as a Marketing and Communications Officer supporting our sexual health services across the Midlands.
Working as part of Inclusion's Marketing and Communications Team, you will be responsible for the creation, development and implementation of marketing and communications activity across our sexual health services, supporting the delivery of Inclusion's strategic and operational marketing plan.
The post-holder will use their creativity, initiative and existing marketing skills to help raise awareness of our sexual health services, increase engagement and support access to services across a range of audiences. You will work closely with sexual health teams and key stakeholders to develop engaging, accessible and clinically accurate campaigns and communications that reflect the needs of the communities we serve.
This role offers the opportunity to develop and deliver a wide range of marketing campaigns and materials from concept through to completion, whilst working collaboratively with colleagues across the organisation and receiving support and oversight from the wider Marketing and Communications Team.
Main duties of the job
The post-holder will proactively deliver marketing and communications activity for Inclusion's sexual health services, applying their well-rounded marketing expertise, professional judgement and initiative to contribute to the overall marketing plan and increase service awareness, engagement and access. Working collaboratively with the Marketing and Communications Team, sexual health colleagues and stakeholders, they will ensure all communications are inclusive, accessible and clinically accurate.
Responsibilities include:
Social media and content: Creating, editing and managing content across existing platforms, ensuring information is accessible and engaging. Campaigns: Plan, lead and evaluate marketing campaigns from development to delivery, measuring their impact. Marketing materials: Design and produce resources in-house using graphic design software, such as leaflets, posters, flyers, banners, newsletters and other digital materials. Planning and delivery: Managing activity in line with budgets, project plans, local priorities and commissioned outcomes, working closely with service teams and subject matter experts. Advice and collaboration: Provide marketing and communications guidance to colleagues, identifying opportunities to raise awareness, increase engagement and improve access to services. For full details, please view the Job Description and Person Specification
About us
Inclusion, created in 2002 is part of the Specialist Services Care Group of Midlands Partnership University NHS Foundation Trust (MPFT). We provide caring and effective services across England, including, West Yorkshire, West Midlands, East Midlands, West Mercia, Thames Valley, Hampshire, Isle of Wight and Thurrock in Essex.
We support individuals, families and communities who are affected by addiction, crime, mental health or need treatment for their sexual health. We believe that the individuals and families who use our services should receive high quality, committed and inclusive care, realising all the benefits a modern NHS organisation can provide.
We work with patients and our staff teams to achieve the best outcomes we can. We invest heavily in training and development, and the wellbeing of our people, both staff and service users is central to who we are. Here at MPFT, we are proud of the comprehensive wellbeing and lifestyle support offer available, in addition to in-house training and coaching support.
Our services are robustly governed, evidence-based, inclusive, and designed and provided in conjunction with service users. We are committed to providing the best service we can, and if you share our values, we want you on our team!
Job description Job responsibilities
For a detailed summary of the role responsibilities, please view the Job Description and Person Specification document.
A summary is outlined below:
Support the implementation of Inclusions Sexual Health Services strategic and operational marketing plan. Develop and deliver local marketing campaigns to support in educating key audiences, increasing service awareness and improving access to services. Manage allocated marketing projects from brief through to delivery, ensuring marketing deliverables and milestones are met. This includes defining the brief, timings, budgets and gathering quotes. Develop and deliver design and content management across existing social media platforms. Maintain and update the service websites via CMS, ensuring content remains accurate, accessible and engaging. Communicate brand principles and key messages effectively, whilst being mindful of language, inclusivity, clinical accuracy and appropriate communication. Take responsibility for the production of marketing materials, including leaflets, posters, banners, newsletters and online materials, including writing and proofreading copy, liaising with suppliers and overseeing advertising and public relations. Act as brand champion, ensuring the brand is used correctly, providing updates when appropriate and monitoring the use of the brand internally and externally. Maintain working relationships with the individual services and their wider teams, visiting the various services as and when needed for content gathering, face-to-face meetings and offering support at local events. Provide comprehensive consultation and engagement to support the sexual health teams and the wider health economy. Monitor external activity and develop ways of engaging with local and national events or promotions which will complement our cause, such as Sexual Health Week and HIV Testing Week, taking opportunities to increase awareness and dispel myths and stigma surrounding sexual health. Work with a range of external stakeholders to help maintain positive working relationships and implement joint working on communications where appropriate. Work with external agencies to plan mixed media campaigns to meet objectives. Identify and produce positive news about the services for local, regional and national media and other key stakeholders. Collate stories for internal publications such as blogs, newsletters and reports. Build and maintain a database of photos and videos for promotional use, ensuring these are regularly updated, effectively catalogued and have appropriate consent for future use. Measure and analyse website and social media channels and provide monthly, quarterly and annual reports on activity to the Marketing and Communications Team Manager and individual services. Maintain an up-to-date knowledge of current marketing, communication and engagement methods and implement this at local level. Support the management of the budget allocated for communications and engagement activity, ensuring allocations are not exceeded and procurement policies are adhered to. Undertake a marketing audit of all resources and advertising outlets available to the sexual health teams and develop and maintain an electronic database derived from this audit. Be responsible for the creation, development and implementation of a wide range of consultations encompassing numerous services, including the analysis of a range of personal behaviours, trends and attitudes.
Person Specification
Qualifications Essential
Degree or appropriate qualification in a relevant field.
Desirable
CIM qualification or working towards a CIM qualification.
Experience Essential
Demonstrable copywriting experience across a range of channels, such as social media, websites, PR, blogs and/or promotional materials.
Experience Essential
Experience using Adobe programmes to create and edit marketing and communications materials. Experience using Canva to create engaging social media content for a range of audiences and platforms.
Desirable
Well-rounded knowledge and experience of using Adobe InDesign and Illustrator to design and produce high-quality marketing materials, including both digital and print assets. Advanced experience and knowledge using Canva to develop and produce a high volume of engaging social media content.
Experience Essential
Demonstrable experience in a marketing or communications role, with proven experience of independently delivering a range of marketing activity and campaigns.
Desirable
Experience of working in a healthcare/public health marketing or communications role. Experience of working in or with sexual health services.
Travel Essential
Able to travel to sexual health clinics, Inclusion's offices at Trust HQ, and other locations as and when required to fulfil the requirements of the role.
Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Employer details Employer name Inclusion
Address Trust Headquarters, St. George's Hospital
Corporation Street
Stafford
ST16 3SR
United Kingdom
Employer's website https://www.mpft.nhs.uk (Opens in a new tab)