About this role
It’s never been a more exciting time to join Vistra. At Vistra our purpose is progress. We believe that our clients have the power to change the world and to do great things for global progress, and we exist to remove the friction that comes from the complexity of global business – to help our clients achieve progress without friction. But progress only happens when people come together and take action. And we’re absolutely committed to building a culture where our people can do just that. We have an exciting opportunity for you to join our team as Vice President - Marketing (EMEA & UKI). Reporting to the Chief Purpose and People Officer, this full-time and permanent position is based in the UK and offers regional coverage, allowing you to make a significant impact to our Global Services business and its growth. Role Overview The Vice President - Marketing (EMEA & UKI) is a commercially minded senior marketing leader responsible for translating global marketing strategy into high-impact regional execution across EMEA and UKI. This is a leadership role that sits alongside the Regional Head of Marketing (APAC) and Regional Marketing Director (Americas) as a peer within the Global Marketing leadership structure. This role is the critical bridge between the Global Marketing Centre of Excellence (COE) teams and in-region commercial teams — including Profit Center Leaders (PCLs), Sales leaders, and Account Managers. The Director engages directly and credibly with senior commercial stakeholders to ensure marketing efforts are tightly aligned to commercial goals, pipeline targets, and client engagement priorities. The Director leads regional planning, execution oversight, and performance tracking, while directing and coordinating regional Marketing Coordinators and Managers (who may be based across multiple locations) to execute campaigns and initiatives. As the voice of the region, this role provides structured insights back into Global Growth Marketing to continuously improve performance, inform global strategy, and ensure regional nuance is reflected in all marketing activity. Key Responsibilities Stakeholder Engagement & Commercial Partnership Engage directly with PCLs and Sales leaders as a strategic marketing partner, building trusted, high-value relationships with senior commercial stakeholders across EMEA & UKI Act as the primary marketing point of contact for regional commercial leadership, ensuring marketing activity is visible, relevant, and impactful Partner in key account planning, client engagement strategy, and deal progression support, bringing marketing expertise to commercial conversations Ensure marketing efforts are directly and measurably aligned to commercial goals and revenue targets across the region Represent marketing in regional leadership forums, contributing meaningfully to commercial planning and strategic discussions Regional Strategy & Planning Translate global marketing strategy into a clear, actionable regional marketing plan for EMEA & UKI, aligned to regional business goals Own regional marketing priorities across client acquisition, retention, and expansion, working closely with Sales and Relationship Management teams Provide market intelligence, client insights, and competitive analysis back to global teams to inform strategy and campaign development Lead regional input into annual and quarterly marketing planning cycles, ensuring EMEA & UKI priorities are represented at the global level Identify emerging market opportunities and adapt regional plans accordingly Campaign Execution & Localisation Oversee the execution of global campaigns within EMEA & UKI, ensuring appropriate localisation for market dynamics, regulatory considerations, and client expectations Lead regional initiatives including events, roundtables, thought leadership programmes, client briefings, and strategic partnerships Ensure brand consistency while tailoring messaging and content to resonate with regional audiences, aligned to ICP and financial services clients Drive regional demand generation activities, including digital campaigns, account-based marketing, and event-led engagement Maintain a strong standard of execution quality across all regional marketing touchpoints Team Leadership & Coordination Direct and coordinate regional Marketing Coordinators and Managers to execute campaigns and initiatives; team members may be based across multiple locations within EMEA & UKI Build a high-performing, collaborative regional team aligned to global standards and regional priorities Establish clear accountability, workflows, and performance expectations for all direct and indirect team members Mentor and develop team members, fostering growth, capability development, and a culture of continuous improvement Manage resourcing and workload across distributed team to ensure effective and timely delivery Pipeline & Revenue Alignment Own regional marketing contribution to pipeline development and revenue outcomes, with clear metrics and accountability Partner with Sales, SDR, and Relationship Management teams to drive lead generation, nurturing, and conversion across the region Support account-based and client engagement strategies for priority accounts, working closely with commercial teams Monitor pipeline health and campaign performance, adjusting plans in real time to optimise results and maximise ROI Contribute to MBR and QBR reporting on regional marketing performance and pipeline impact Feedback Loop to Global Growth Marketing Provide structured, ongoing feedback to global teams on campaign performance, lead quality, market response, buyer behaviour, and competitive insights Act as the regional voice in global planning and prioritisation discussions, ensuring EMEA & UKI market realities are reflected in global decisions Ensure continuous improvement of global campaigns through quality regional insights, translated into clear and actionable recommendations Identify gaps between global output and regional needs, and proactively propose solutions Cross-Functional Collaboration Serve as the primary liaison between Global Marketing COEs (Demand Generation, Customer Marketing, Brand / Comms and Marketing Operations) and regional commercial stakeholders Collaborate with Brand/Content Marketing teams to ensure regional relevance of proposition messaging and content Align with Account Management teams on retention, cross-sell, and client engagement initiatives to support commercial objectives Ensure regional teams are fully enabled with the right messaging, content, tools, and campaign assets to execute effectively Performance Tracking & Reporting Track and report on regional marketing performance including pipeline contribution, campaign effectiveness, event ROI, and client engagement metrics Deliver regular insights to regional and global leadership through dashboards, MBRs, and QBRs Work with Marketing Operations and global teams to ensure accurate tracking, attribution, and reporting via HubSpot and Salesforce Use data-driven insights to continuously refine regional marketing strategies, resource allocation, and execution priorities Qualifications & Experience 8–10+ years of B2B marketing experience, with a strong track record in regional or field marketing leadership, ideally within financial services, professional services, or complex global organisations Proven experience leading and developing regional marketing teams, including distributed team members across multiple locations Demonstrated ability to engage and influence senior commercial stakeholders, including C-suite, PCLs, Sales leaders, and Account Managers Strong understanding of integrated marketing disciplines, including demand generation, thought leadership, events, account-based marketing, and client engagement strategies Deep commercial mindset with measurable experience driving pipeline contribution and revenue impact through marketing activity Experience operating within global, matrixed organisations, navigating both global consistency and regional nuance Data-driven approach with strong experience in CRM and marketing platforms, including Salesforce and HubSpot Excellent communication, stakeholder management, and influencing skills, with the confidence to operate at senior levels Strong project management capability and ability to prioritise effectively across multiple workstreams in a fast-paced environment Key Competencies Strategic and commercially focused mindset with clear orientation toward pipeline and revenue outcomes Strong understanding of client-centric marketing in relationship-driven, professional services environments Ability to balance global brand consistency with the regional nuance required for market relevance Influential leader with strong cross-functional collaboration skills across both marketing and commercial teams Agile and adaptable in a fast-paced, evolving global business environment Structured communicator with a feedback-driven mindset and ability to translate insight into action Comfortable leading distributed teams across time zones and multiple office locations What Success Looks Like Regional pipeline contribution and revenue impact, measured against agreed targets and commercial objectives Effective execution of global campaigns with strong regional performance, localisation quality, and on-time delivery Client acquisition, engagement, and retention metrics across priority accounts in EMEA & UKI Quality and depth of stakeholder engagement with PCLs, Sales leaders, and senior commercial teams Strong Sales and Marketing collaboration with measurable alignment on pipeline goals and account strategies Execution of regional marketing plan against objectives, timelines, and budget Team development, engagement, and execution quality across distributed regional team members Clear, actionable feedback consistently influencing and improving global marketing strategy Working Style Commercially focused and results-driven, with a bias toward action and measurable impact Highly collaborative and connected to the field, with strong relationships across both marketing and commercial teams Adaptable, with strong local market awareness and the ability to operate effectively across diverse markets Structured communicator with a feedback-driven mindset, providing clarity and direction to both upward and downward stakeholders Comfortable leading and motivating distributed teams across multiple locations Comfortable with ambiguity and able to operate effectively within a matrixed global organisation If you are excited about working with us, we encourage you to apply or have a confidential chat with one of our Talent Acquisition team members. Our goal is to make this a great place to work where all our people can thrive. We hope you join us on this exciting journey!