About this role
Tasks:
• Contribute to the development of email marketing strategies and participate in brainstorming sessions for new campaign ideas • Conduct A/B testing and analyze campaign performance metrics such as open rates, click rates and conversions to optimize campaign effectiveness • Create engaging email content, subject lines and calls to action to encourage customer loyalty and increase conversion • Work with interdisciplinary teams to develop and execute email marketing campaigns including planning, scheduling and delivering email communication
You will learn:
• How to strategically develop effective email marketing measures, content and campaigns • How to set up email marketing campaigns • Understanding email marketing performance based on defined KPIs • Working with newsletter tools and systems
Your Profile:
No specific experience needed, first knowledge about marketing basics helpful.
Department Focus:
- Daily Business (focused on the day-to-day operations and ongoing functions of an organization, providing continuous support for its core business activities)
- Bachelor thesis/student research project
Contact Person: Anne Hille: anne.hille@takkt.com
Location: Pliening; Stuttgart