About this role
Position Summary
1. Own strategic customer marketing initiatives and new product launch plans across key retailers, translating business priorities into customer and channel strategies that drive sell-out and market growth. 2. Build and strengthen retailer partnerships by delivering added value through joint initiatives and co-marketing campaigns. Role and Responsibilities
• Own strategic customer marketing initiatives and new product launch plans across key retailers, translating business priorities into customer and channel strategies that drive sell-out and market growth. • Manage channel marketing budgets, driving ROI and ensuring efficient allocation across both offline and online channels. • Collaborate closely with Sales teams and Retail partners to ensure seamless and excellent execution of marketing activities. • Build and strengthen retailer partnerships by delivering added value through joint initiatives and co-marketing campaigns. • Analyze customer behavior and retail performance data to identify insights and develop action plans that enhance user experience. • Provide data-driven recommendations to the Sales team to accelerate performance across channels and platforms.
Skills and Qualifications
• 4-5 years of experience in marketing, customer marketing, channel/retail marketing or related fields. • Strong business acumen, analytical and critical thinking skills with the ability to turn data into actionable insights. • Solid strategic planning and project management skills. • Strong communication. Good presentation. Proficiency in English is mandatory. • AI experience is an advantage. • Bachelor’s degree in Marketing, Business Administration, or a related field preferred. #Li-SAVINA #Li-Midsenior
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