About this role
• Develop and execute comprehensive performance marketing strategies to acquire leads through online and offline channels.
• Manage and optimize digital campaigns across various platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) to maximize ROI.
• Utilize SEO/SEM, email marketing, social media, and other online tactics to generate leads and drive conversions.
• Oversee traditional marketing channels such as print, outdoor, and events to enhance brand visibility and attract potential students.
• Act as the primary point of contact for the marketing agencies, overseeing project timelines, deliverables, and budgets to ensure alignment with goals and objectives.
• Analize campaign performance data and metrics to provide actionable insights and recommendations for continuous improvement.
• Collaborate with internal teams including admissions, content, and design to ensure marketing initiatives align with enrolment goals.
• Lead a team of marketing professionals, providing guidance, mentorship, and performance feedback.
• Stay updated with industry trends and best practices in performance marketing and education sector marketing.