About this role
Key Responsibilities Marketing Strategy & Leadership • Define and execute a full-funnel marketing strategy that drives brand awareness, customer acquisition, and retention. • Lead and mentor a high-performing marketing team across brand, content, digital, and performance channels. • Own the marketing budget and ensure optimal allocation across campaigns to maximize ROI.
Performance Marketing • Plan, launch, and optimize paid media campaigns across major social media and other platforms. • Monitor performance metrics (CAC, LTV, ROAS, CTR, etc.), uncover insights, and adjust tactics to achieve aggressive growth targets. • Implement attribution models and reporting systems to track user journeys from impression to enrollment.
Brand & Content Marketing • Build a compelling brand narrative aligned with our mission, values, and product positioning. • Develop integrated content strategies (blog, video, email, social) that resonate with parents and students in different markets. • Oversee campaign creative direction and messaging consistency across channels.
Customer & Market Insights • Conduct market research, customer segmentation, and competitive analysis to identify opportunities and inform strategy. • Work closely with Product, Sales, and Academic teams to understand the customer journey and ensure a consistent user experience.
Cross-Functional Collaboration • Partner with Product, Sales, and Operations to support go-to-market launches, improve user acquisition flows, and enhance customer retention. • Collaborate with regional teams to localize campaigns and grow user bases in key markets.