About this role
• Launch, manage, and optimise paid ad campaigns on Facebook Ads, Google Ads, TikTok Ads, and LINE Official Account. With proven experience managing high-scale advertising campaigns with monthly budgets exceeding 2 million baht. • Implement accurate tracking using tools like Google Analytics 4 (GA4), UTM parameters, and conversion events. • Proficient in conducting systematic A/B testing to identify the most effective ad creatives, audience targeting strategies, and landing pages. • Monitor campaign performance and use insights to improve targeting, creative, and bidding strategies. • Build and maintain detailed performance reports in Google Sheets or Excel, using functions, formulas, and data visualisation (Power BI or Tableau). • Work with cross-functional teams to ensure alignment across ads, landing pages, and CRM integrations. • Assist with landing page optimisation and automation flows using tools like WordPress and Zapier. • Support CRM activities, especially with Zoho, to help streamline lead management and follow-ups. • Stay current with ad platform updates, trends, and best practices to ensure competitive performance.