About this role
1. Marketing Data Centralization - Collect, consolidate, and manage marketing data from multiple sources (Google, Meta, TikTok, Line OA, etc.). - Develop and maintain a centralized data system/dashboard for tracking KPIs. 2. Ad Performance Analysis - Monitor, analyze, and report on ad campaign performance (CPL, CPA, ROAS, CTR, etc.). - Provide recommendations to optimize campaigns based on data-driven insights. - Support performance marketing team with testing hypotheses and scaling winning strategies. 3. Data Entry & Accuracy - Ensure all marketing data is entered correctly and updated in a timely manner. - Perform regular audits of marketing datasets to maintain data integrity. 4. Formula & Reporting Expertise - Build advanced Excel/Google Sheets reports with formulas, pivot tables, and automated dashboards. - Generate regular performance reports for management, highlighting insights and trends. 5. Cross-Functional Collaboration - Work closely with the Performance Marketing team to align reporting with business objectives. - Support Marketing Communication, Content, and Event teams with data insights. - Provide data to support budget planning, forecasting, and campaign evaluations.