About this role
Proudly recognized as a Great Place to Work®, we are an AI-native customer experience platform purpose-built for emerging markets. With more than 25 years of conversational AI research and development, we serve over 5,000 enterprises across MENA and are pioneering sovereign, agentic AI through our Agentic Studio platform. As the category takes shape, the way Unifonic is perceived — by buyers, analysts, media, and the broader market — is a strategic asset. This role owns that perception. We thrive on creativity, collaboration, and fun, where every idea is welcomed and celebrated. As shareholders in the company, we’re more than just communicators—we’re innovators shaping the future together. We are Unifones. Join us and be part of something extraordinary! Meet the team! The Marketing team is a collaborative group of professionals dedicated to driving business growth, strengthening brand presence, and enhancing customer engagement. Through strategic planning, integrated campaign execution, and data-driven decision-making, the team delivers impactful initiatives that support revenue objectives, generate market demand, and contribute to the company's overall success. By combining creativity, innovation, and analytical thinking, the team continuously adapts to evolving market trends, optimizes performance, and creates meaningful business outcomes that advance organizational goals. As a Principal Pricing Specialist at Unifonic, you will lead the company's pricing strategy across its portfolio of AI-powered customer engagement solutions. This is a highly analytical and commercially driven role responsible for developing pricing strategies that maximize revenue growth, improve profitability, and strengthen our competitive position across global markets. You will partner closely with Product, Sales, Finance, Product Marketing, Customer Success, and Executive Leadership to ensure our pricing and commercial models support business objectives while delivering value to customers. You will also own the commercial deal desk, ensuring complex enterprise opportunities are structured efficiently with the right balance of competitiveness, profitability, and long-term customer value. Help us shape the future of communication by: Defining and continuously optimizing pricing strategies across Unifonic's product portfolio. Developing pricing models for new products, AI capabilities, feature launches, and packaging updates. Evaluating pricing performance and recommend improvements based on customer behavior, market trends, and business goals. Driving pricing governance and establishing pricing best practices across the organization. Owning the commercial deal desk for strategic enterprise opportunities. Partnering with Sales and Leadership to structure competitive, profitable, and scalable commercial proposals. Reviewing pricing exceptions, discount approvals, and commercial terms while ensuring pricing governance. Balancing customer acquisition objectives with long-term profitability. Identifying pricing opportunities that accelerate revenue growth and improve margins. Analyzing customer usage patterns and buying behavior to recommend pricing optimization initiatives. Driving monetization strategies for new products, premium features, AI capabilities, and value-added services. Supporting annual pricing reviews and commercial planning. Conducting ongoing competitive pricing analysis across CPaaS, SaaS, Customer Engagement, and AI markets. Benchmarking Unifonic's commercial offerings against competitors and identify differentiation opportunities. Monitoring market trends, customer expectations, and pricing innovations. Working closely with Product teams to align pricing with product strategy and roadmap. Partnering with Product Marketing to ensure pricing and packaging are clearly communicated to customers and internal teams. Collaborating with Finance on revenue forecasting, profitability analysis, and pricing governance. Supporting Sales and Customer Success teams with pricing guidance and commercial recommendations. Building dashboards and reports to monitor pricing effectiveness, discount trends, deal profitability, and commercial performance. Analyzing pricing elasticity, customer segmentation, and win/loss data to inform strategic decisions.