About this role
We are seeking a skilled and data-driven SEO Specialist to join our marketing team. In this role, you will be responsible for optimizing our website and content for search engines to increase organic visibility, traffic, and conversions. You will play a pivotal role in implementing both on-page and off-page SEO strategies and collaborate across content, web development, and marketing teams to drive results. Key Responsibilities 1. Strategy & Execution Develop, implement, and manage comprehensive SEO strategies that align with business goals. Conduct competitive analysis to identify gaps and opportunities in search. Plan and execute keyword research and mapping to targeted landing pages. 2. On-Page Optimization Optimize website content, meta tags, headers, internal linking, and images. Collaborate with content teams to ensure SEO best practices are implemented in new and existing content. Monitor site architecture and ensure crawlability and indexability. 3. Off-Page SEO Develop and manage link-building campaigns, outreach, and partnerships. Monitor backlink profile and identify disavow opportunities. 4. Technical SEO Conduct regular technical audits and troubleshoot crawl errors, page speed issues, and mobile usability. Work with developers to implement technical fixes including structured data, redirects, XML sitemaps, etc. 5. Analytics & Reporting Use tools like Google Analytics, Search Console, Ahrefs/SEMrush, and Screaming Frog to monitor performance. Track keyword rankings, CTR, bounce rates, and conversion from organic traffic. Provide monthly SEO reports with insights and recommendations.