About this role
Help us make our newsletter channel smarter, more relevant and more effective. Our newsletters are an important communication channel for both our partners, customers and prospects. We want to take this channel to the next level: even more professional, more data-driven and more valuable for our audiences. As a Marketing Intern, you will work closely with our experienced Newsletter & CRM Marketeer. You will have a hands-on role in the day-to-day execution of the channel while also helping us further improve and professionalise it for the future. What will you do? You will be involved in the full newsletter process: from planning and creating to building, testing, sending and analysing newsletters. You will help determine what we communicate, to whom, when and through which format. At the same time, you will work on three improvement areas: GDPR & data quality Investigate and improve how we manage consent, data quality and newsletter subscriptions. Data enrichment & alignment Explore how we can better structure, enrich and segment our customer and prospect data to make our communication more relevant. Automation Identify opportunities to automate newsletter processes and develop even more targeted, trigger-based and/or personalised communication. You will turn your findings into practical recommendations and improvements for implementation. What will you learn? This internship gives you the opportunity to work on a real B2B marketing channel from both an executional and strategic perspective. You will gain experience in: Email marketing Marketing analytics Customer segmentation Marketing automation GDPR and data quality B2B marketing Process improvement