About this role
Workster is partnering with a leading international technology provider within the iGaming and Sportsbook industry to recruit a Head of Product (Sports Betting) in Sofia.
In this role, you will lead the product strategy, development, and lifecycle management of the company’s Sports Betting offering. You will work closely with commercial, technology, trading, data, marketing, and compliance teams to deliver a competitive, scalable, and customer-focused sportsbook product for international markets.
Your RoleDefine and own the product vision, strategy, and roadmap for the Sports Betting portfolio
Lead the end-to-end product lifecycle, from market research and discovery through launch, optimisation, and continuous improvement
Develop sportsbook products and features that support customer engagement, retention, revenue growth, and operational efficiency
Translate business objectives, customer needs, market trends, and regulatory requirements into clear product priorities
Manage and prioritise the product backlog, ensuring alignment with strategic goals and commercial opportunities
Work closely with sportsbook trading, risk, technology, data, UX/UI, marketing, and commercial teams to deliver product initiatives
Lead product discovery through customer research, competitor analysis, market assessment, and data-driven insights
Define product requirements, user stories, acceptance criteria, and success metrics
Monitor sportsbook performance, customer behaviour, conversion, retention, and revenue KPIs
Identify opportunities to improve the betting journey, including pre-match, live betting, betslip, promotions, payments, and account management experiences
Ensure the Sports Betting product is scalable, secure, reliable, and suitable for multiple regulated markets
Coordinate product launches, feature releases, testing, rollouts, and post-launch optimisation
Present product strategy, progress, performance, and recommendations to senior leadership and key stakeholders
Lead, mentor, and develop product managers and other product team members
Establish effective product processes, governance, documentation, and cross-functional ways of working
Stay informed about sportsbook technology, betting trends, customer expectations, competitors, and emerging opportunities
Your QualificationsSignificant product management experience within Sports Betting, iGaming, sportsbook platforms, or a closely related industry
Proven experience leading the strategy and delivery of complex digital betting products
Strong understanding of sportsbook operations, betting journeys, odds, markets, betslips, live betting, promotions, and player account experiences
Experience managing product roadmaps, backlogs, prioritisation, discovery, and product delivery
Demonstrated experience leading and developing product teams
Strong commercial understanding and ability to connect product decisions with revenue, growth, and customer value
Experience working with international or regulated betting markets
Strong analytical and data-driven approach to product management
Excellent stakeholder management, communication, presentation, and negotiation skills
Ability to influence cross-functional teams and collaborate effectively with senior stakeholders
Strong understanding of Agile product development methodologies
Comfortable working in a fast-paced, technology-driven, and international environment
Excellent English communication skills
Based in or willing to work from Sofia
Available to start as soon as possible
The OfferOpportunity to lead the product strategy for an international Sports Betting offering
Senior leadership position with significant ownership and decision-making responsibility
Opportunity to shape and scale sportsbook products across multiple markets
Work with an established international player in the iGaming and Sportsbook technology sector
Collaboration with experienced teams across product, technology, trading, data, commercial, and marketing
Exposure to innovative sportsbook, AI-powered, and data-driven technology solutions
Opportunity to build and develop a high-performing product team
International and multicultural working environment
Office-based or hybrid working opportunity in Sofia, subject to the agreed working model
Competitive compensation package
ASAP start