About this role
ABOUT VIVIENNE WESTWOOD
Vivienne Westwood is one of the most iconic British fashion brands, renowned for its heritage, innovative design, and commitment to culture and activism. We care deeply about our people and the environment, and our core values — Gaia, Quality not Quantity, Activism, Culture & Heritage — guide us daily. If you share our passion for creativity, sustainability, and innovation, we’d love to hear from you.
ABOUT THE ROLE
Vivienne Westwood is looking for a detail-oriented and analytically minded Data & Insights Coordinator to support the Digital Marketing & CRM team.
In this role, you will help transform campaign and website data into clear, actionable insights that inform decision-making across digital channels. Working closely with the Head of Digital & CRM and directly support the channel specialists (Paid Social, Performance, CRM, UX), you’ll support reporting, performance analysis, and data integrity across the business.
This is an excellent opportunity for someone early in their analytics career to gain hands-on experience within a global luxury fashion brand.
KEY RESPONSIBILITIES
Data & Reporting
Monitor and analyse performance across key digital channels (Paid Social, Paid Search, SEO, CRM/Email, Affiliates) using tools such as GA4, Meta Ads, and Google Ads
Build and maintain performance dashboards in Looker Studio to enable clear, real-time visibility of trends
Produce and optimise recurring reports using Excel (including pivot tables, formulas, and templates)
Support analysis of key metrics such as conversion rate, AOV, lifecycle customer behaviour, and product performance
Validate and sense-check data from internal platforms and external agencies, identifying inconsistencies and anomalies
Assist in reconciling data across platforms and supporting understanding of attribution differences
Analyse website performance using tools such as GA4 and Microsoft Clarity to identify optimisation and A/B testing opportunities
Cross Chanel Collaboration
Act as a data contact point for the digital marketing and e-commerce teams
Support CRM initiatives including segmentation and customer insight analysis
Translate complex data into clear, concise insights for non-technical stakeholders
Contribute to ongoing improvements in reporting quality and data usage across teams
Stay informed on digital, e-commerce, and luxury fashion trends
AI & Data Innovation
Explore opportunities to leverage AI tools (e.g. LLMs, AI-driven analytics platforms) to enhance reporting and insights generation
Support experimentation with automation and data workflows
Use (or develop) basic Python skills for data manipulation and process optimisation
Contribute to evolving best practices in data storytelling and insight generation
Ad Hoc & Operational Support
Support product feed optimisation, ensuring data accuracy and alignment with trading priorities
Coordinate with external agencies on reporting requests and data queries
Respond to ad hoc analysis requests across the marketing team
Assist in building new dashboards, reports, and insight frameworks
Provide general analytical and administrative support as needed
(Please note this is not an exhaustive list of duties and you may be required to perform additional duties to fulfil the requirements of the role)
PROFILE & KEY SKILLS
1+ year in data, analytics, or digital marketing (incl. internships)
Strong Excel skills (formulas, pivots, reporting)
Familiar with GA4 / digital marketing platforms (Meta, Google Ads)
Analytical, detail-oriented, and confident working with data
Able to turn data into clear, actionable insights
Organised and able to manage reporting cycles and ad hoc requests
Collaborative and comfortable working cross-functionally and with agencies
Proactive, hands-on, and eager to learn
Interest in digital marketing, e-commerce, and customer behaviour
Exposure to Looker Studio / Power BI, Python, or AI tools is a plus
BENEFITS
Staff discounts
Health & Wellbeing support (includes Private Medical Health Insurance, EAP, Gym Discounts, Access to Financial Planning Service, etc.)
Perkbox Discounts and Wellness Hub
Cycle to work scheme
Generous annual leave allowance
Pension Scheme
Training and hands-on experience
Opportunities to build new skills and gain valuable industry knowledge
Applications are reviewed on an ongoing basis, so we recommend applying early to avoid missing out.
Vivienne Westwood is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by local government laws. For our privacy statement please visit this link