About this role
About Us
TEAM LEWIS is a global marketing agency that has moved from start-up to multi-national in a little over two decades. Its success is due to a combination of factors: it’s ability to read the future and prepare for it; leveraging cutting edge AI; strategic thinkers delivering award winning campaigns; expanding client relationships into new markets or services; and above all, independence from outside investors. The practice, its people and its campaigns have won many awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.
At the heart of our community is the TEAM LEWIS Foundation (TLF), a non-profit charitable entity. Since its launch in 2021, it has funded over 2,000 causes. It is one of the largest employee-directed philanthropies in the world. The TLF promotes a wide variety of social, cultural, and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries, businesses, government, and non-profits. Community charities are championed by employees who, in addition to the financial donation, volunteer their time and skills to maximise grant effectiveness. You can read more here about TEAM LEWIS Foundation.
About this role
We are seeking an experienced Data & Media Analyst to lead a small team delivering media intelligence, social listening and digital analytics services across APAC. This role combines hands-on analytical expertise with people leadership, quality assurance, client consultancy and commercial responsibility. The ideal candidate
The successful candidate should be a self-starter with strong analytical capabilities, proven experience in data analytics, storytelling, and expertise in developing measurement, analytics frameworks that deliver commercial impact. They will set analytical standards, oversee the delivery of high-quality insights and reporting, develop team capabilities, and identify opportunities to improve service efficiency, strengthen client relationships and grow our intelligence offering.
They will also collaborate with our AI and technology teams to enhance analytics capabilities and develop scalable, automated solutions through Orbital, our proprietary intelligence platform.
Key Responsibilities
Data Analytics & Reporting
Identifying methodologies required to achieve desired measurement frameworks, metrics that are actionable by account teams and applicable to client’s business that drives commercial impact.
Ability to develop or direct team members in developing queries and structuring searches to deliver results against agreed KPIs. E.g. media monitoring, data scrapping from web, web analytics
Ensure the delivery of excellent, consistent service and results to clients; bring rigorous evaluation and measurement to campaign planning and reporting.
Ensure the accuracy, comprehensive coverage, and timely delivery of daily reports on the client’s media footprint.
Execute projects to create value and efficiencies for the client and the project/account servicing team.
Work with AI developers to enhance intelligence operating system; improving efficiencies in reporting automation, relevance and quality of strategic analysis and counsel.
Takes responsibility for ensuring excellent client communication at all levels, defining KPIs, deadlines and service agreements.
Media monitoring & social listening
Design and optimise Boolean queries, search parameters, tagging structures and topic taxonomies.
Develop media and social listening methodologies to measure coverage, share of voice, sentiment, narratives, reputation risks and campaign impact.
Interpret online conversations and media developments to identify emerging issues, stakeholder concerns and reputational opportunities.
Oversee monitoring quality, reporting accuracy, alerting and escalation processes.
Digital analytics & integrated measurement
Analyse website performance, acquisition channels, engagement and conversion using GA4 and other relevant analytics platforms.
Integrate media, social, website and campaign data to provide a more complete view of communications performance.
Develop measurement frameworks and KPIs aligned with client objectives, connecting communications activity to meaningful business outcomes where data permits.
Translate quantitative and qualitative findings into clear insights, recommendations and next steps.
Data extraction, automation & visualisation
Use analytics platforms, dashboards and data visualisation tools to turn raw data into accessible intelligence.
Identify opportunities to automate recurring reporting, improve data quality and reduce manual effort.
Work with AI developers on data integrations, analytical workflows and AI-enabled solutions.
Client & new business management
Act as the subject-matter lead for media intelligence, social listening and digital analytics, advising account teams and clients on appropriate methodologies, measurement frameworks and interpretation of results.
Identify opportunities to expand existing engagements through additional analytics, research, monitoring and intelligence services.
Contribute to new business pitches by developing data-led insights, measurement approaches and differentiated service propositions.
Partner with account teams to improve delivery efficiency, resource utilisation, reporting profitability and client retention.
Communicate analytical findings confidently to non-technical stakeholders, translating complex data into commercially relevant recommendations.
Team Leadership & Development
Lead, coach and develop a team of two analysts, setting clear objectives, priorities and performance expectations.
Allocate workloads and manage resources across client deliverables, recurring reporting, ad hoc analysis and new business projects.
Review and quality-assure analytical outputs, ensuring accuracy, consistency, relevance and actionable recommendations.
Build team capabilities in media monitoring, social listening, digital analytics, data visualisation, storytelling and automation.
Establish efficient workflows, templates and quality standards to improve productivity, scalability and service delivery.
Foster a culture of accountability, continuous improvement and knowledge sharing.
About You
With experience working for a PR /Communications agency or media monitoring house, you are a strategic thinker who enjoys counselling clients and devising new ways to monitor, track and optimise data into intelligence. You don’t hesitate to give suggestions where improvements can be made. With rounded communications experience across various sectors, you are passionate about being at the forefront of providing research and insights that contribute to developing communications programmes to show business impact. Mission-focused, you have a “sleeves rolled up” mentality and like to exceed goals, deliver results, and make a positive impact.
6–8+ years of relevant experience in media intelligence, social listening, digital analytics, research or data analytics, ideally within a communications, PR or media intelligence agency.
Proven experience managing, supervising or developing analysts, with the ability to oversee workloads, review deliverables and maintain high standards of quality.
Strong hands-on expertise in media monitoring and social listening, including query development, data classification, narrative analysis, sentiment analysis and reputation monitoring.
Practical experience with digital analytics platforms such as GA4, alongside media and social listening tools such as Meltwater, Brandwatch or equivalent platforms.
Strong analytical judgement and the ability to translate complex quantitative and qualitative data into clear insights, strategic recommendations and compelling narratives.
Experience developing measurement frameworks, defining KPIs and evaluating communications or marketing performance.
Commercial awareness, including the ability to identify client needs, contribute to pitches and uncover opportunities to grow existing services.
Confident communication and presentation skills, with the ability to advise clients and collaborate effectively with senior internal and external stakeholders.
Experience improving reporting processes, automation or data visualisation. Python, Google Apps Script or other scripting skills are an advantage.
Proactive, organised and accountable, with strong project management skills and the ability to manage competing priorities in a regional environment.
This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.
TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.