About this role
Company Description
We are SkillOnNet, leading the igaming entertainment by providing our customers with the most entertaining and trustworthy experience possible, while also reinventing the gambling industry. We are home to more than 30 well-known brands, including PlayOJO, DruckGluck, BacanaPlay, Genting, and many more. We are committed to long-term development and sustainability, and we are trying to revolutionise our industry for the benefit of our players, ourselves, and the entertainment industry as a whole.
Job Description
As a CRM & Profitability Analyst, you will support our CRM team in optimizing player engagement, campaign performance, and overall profitability within our online casino business. This role is ideal for a data-driven, detail-oriented professional looking to develop their expertise in CRM and player lifecycle management. You will work closely with key business stakeholders, gaining hands-on experience in a fast-paced, data-driven iGaming environment.
Responsibilities include:
Analyse CRM campaigns across email, SMS, push notifications, and in-app channels
Track and report on key campaign metrics, including open rates, click-through rates, and conversions
Prepare player lists and segments for campaigns and support A/B testing
Support the optimization of campaigns and player journeys
Monitor key metrics such as GGR, NGR, and Player LTV
Evaluate the effectiveness of bonuses, free spins, and promotions
Identify high value, high-risk player segments and basic trends in player behaviour
Create and maintain CRM reports and dashboards, ensuring data accuracy and consistency
Conduct basic cohort and segmentation analysis and support ad-hoc CRM analysis
Highlight campaign or player activity anomalies and translate data into clear insights for stakeholders
Apply CRM and player lifecycle best practices while continuously developing technical and analytical skills
What we are looking for:
1–2 years of experience in data analysis, marketing analytics, or CRM (internships included)
Experience or exposure to online gaming/iGaming is a plus
Good SQL and data querying skills
Experience with BI tools, preferably Tableau
Knowledge of statistical analysis and predictive modelling; Python/R is a plus
Familiarity with machine learning is a plus
Strong numerical, analytical, and problem-solving skills
Basic understanding of A/B testing
Strong attention to detail and commitment to data accuracy
Good communication and organizational skills, with the ability to manage multiple priorities and meet deadlines
Eagerness to learn and grow in a data-driven environment
Accurate and timely reporting
High-quality analysis and actionable insights
Contribution to CRM campaign and player journey optimization
Continuous development of technical and analytical capabilities
What's in it for YOU?
Excellent work environment
Monetary vouchers on Birthdays and other special occasions
Fully equipped kitchen and in-house entertaining space
Eligibility to enrol in Company's medical insurance plan
Eligibility to enrol in Company's pension plan
Exciting company activities including monthly lunches, corporate gatherings, an intercompany football team, competitions, and many other activities
Casual dress code
A chance to advance professionally inside one of the world's largest iGaming organisations
What Life at SkillOnNet is like!
SkillOnNet is a firm believer in putting people first and our “family oriented” multinational culture is what drives us. We care and focus on our staff and ensure that you are provided with the most relevant and valuable tools, privileges and amenities.