About this role
About Us
At Little Learner Children’s Academy, we believe that every child deserves a strong start — and every family deserves a supportive partner in their childcare journey. With multiple thriving centers and a commitment to quality education, we’re looking for a passionate, results-oriented Sales Director to lead our enrollment and growth initiativ
Position Summary
The Childcare Sales Development Representative (SDR) is responsible for driving new family enrollment through proactive outreach, relationship-building, and effective lead qualification. This role focuses on converting inquiries into tours, tours into enrollments, and enrollments into long-term family partnerships. The SDR ensures every lead is nurtured to the point of Sales Ready Revenue (SRR)—meaning fully qualified and ready to start care.
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Key Responsibilities
1. Lead Management & Outreach • Respond promptly to all incoming inquiries (phone, email, web, social media, walk-ins). • Make outbound calls, texts, and emails to nurture leads and encourage tours. • Track all lead activity in CRM or center management software (Procare, Brightwheel, CRM tools).
2. Tour Scheduling & Conversion • Conduct engaging and informative family tours that highlight curriculum, safety, and school culture. • Follow up with families post-tour to address questions and close enrollment. • Maintain a high tour-to-enrollment conversion rate.
3. Sales Ready Revenue (SRR) Qualification • Identify families who are ready to start care and ensure all documents, immunizations, and payments are submitted. • Move qualified leads into the “Sales Ready Revenue” status—meaning the child is fully prepared to start care. • Coordinate start dates with teachers and directors to ensure a smooth onboarding.
4. Marketing & Community Outreach • Support center marketing efforts, including open houses, community events, and referral campaigns. • Promote enrollment incentives, scholarship programs, and seasonal promotions. • Build partnerships with local businesses, schools, and parent groups.
5. Family Relationship Building • Provide a warm, welcoming, and supportive onboarding experience. • Maintain relationships with prospective families who are not yet ready to enroll. • Communicate center strengths and differentiators with confidence and professionalism.
6. Reporting & Performance Metrics
Track and report the following KPIs: • Lead-to-tour rate • Tour-to-enrollment conversion rate • Sales Ready Revenue (SRR) pipeline • Enrollment growth • Monthly revenue targets
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Qualifications • Experience in childcare, early childhood education, or customer service preferred. • Sales or enrollment background strongly preferred. • Excellent communication and relationship-building skills. • Ability to work in a fast-paced environment with multiple priorities. • Strong organizational and follow-up skills. • Knowledge of childcare licensing rules a plus.
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Key Strengths • Warm, friendly, and family-centered approach • Strong closer with the ability to build trust quickly • Confident presenter of childcare program benefits • Detail-oriented with strong follow-through • Goal-driven with a passion for helping families