About this role
Role Purpose:
As a CRM Sportsbook Executive, you will own and maintain the CRM platform infrastructure (Optimove & Mautic) and act as the CRM owner for Sportsbook, leading the delivery of Sportsbook campaigns, automations, and lifecycle communications, while supporting Casino and Live Casino CRM activity.
Key Responsibilities:
Platform & Journey Management
• Maintain and configure CRM infrastructure across Optimove and Mautic.
• Map, build, and test customer communication journeys across the player lifecycle.
• Own all Sportsbook-related automation work, including building, maintaining, and optimising flows and streams.
• Set up and maintain bonus templates and CRM mechanics in the back-office.
• Ensure communication journeys are configured correctly and performing as expected.
Campaign Planning & Execution
• Manage daily CRM activity across Sports, Casino, and Live Casino.
• Plan and execute recurring Sportsbook campaigns and pre-planned one-off campaigns.
• Handle planned Sportsbook CMS work (e.g. promo pages and on-site content), excluding ad hoc requests.
• Maintain the campaign calendar in collaboration with stakeholders.
• Compile content and creative briefs for campaign execution.
• Organise segmentation lists ahead of campaign execution.
Quality & Compliance
• QA and error-check communication setups and promotions before go-live.
• Stay current on regulatory requirements and ensure all CRM communications remain compliant.
Performance & Reporting
• Monitor key UX flows, flag issues, and follow up until resolved.
• Analyse and report on campaign performance against established benchmarks.
Stakeholder Management
• Attend (bi-)weekly Sportsbook meetings and represent CRM in campaign and planning discussions.
• Assist the Sportsbook team in monitoring the Sportsbook Escalations group chat, picking up and following through on CRM-related issues.
• Brief Customer Support on new campaigns and resolve issues they flag.
Requirements:
• Hands-on experience with iGaming CRM platforms, Optimove experience preferred.
• Dutch speaking, with fluent English communication skills.
• Analytical, strategic, and commercially minded.
• Strong attention to detail, organisational skills, and ability to meet deadlines.
• Strong affinity with Dutch sports is a plus.
• Proactive, with a habit of asking the right questions.
What's in it for you:
• Build your own success story together with us.
• Work in an environment where you, your work, and ideas matter and have an impact.
• Work in a new and young business with high growth potential.
• Work with self-organized, self-responsible, and entrepreneurial employees.
• Start-up feeling, backed-up by a leading Dutch Gaming & Entertainment company.
• Flexible working options including hybrid work opportunities.
• The company culture is built on the core values of integrity, innovation, and excellence.
Benefits:
• We contribute an extra 5% each month towards your pension on top of your gross salary.
• €1,000 Employee Benefits Package to be used every year on Gym Memberships, Flights, Health Insurance etc..
• Employee Assistance Program - €250 per annum.
• Birthday Leave – enjoy an extra day off to celebrate your special day.
• Anniversary Leave – enjoy an extra day for every year at Joi Gaming.
• Friday Drinks & Weekly Lunch – our weekly get-together to connect with your team.
• Hybrid work up to 2 days from home per week.
• Free parking for cars and motorbikes.