About this role
At ExWo we’re building a global digital platform focused on fairness, simplicity, and radical transparency. We’re not here to reinvent the wheel – we’re here to make it turn better.
Our mission is simple: treat customers right, cut the nonsense, and build a product that earns trust every step of the way.
We’re looking for a CRM Specialist to help us engage customers, design smart retention campaigns, and shape how our customers connect with our product.
What You’ll Do:
• Еxecute, and monitor retention and engagement campaigns.
• Segment customer databases for targeted communication.
• Create templates for email, push notifications, SMS, and Telegram.
• Track campaign performance, prepare reports, and follow KPIs.
• Maintain and monitor the tools for smooth and engaging user experience.
• Ensure CRM system accuracy and manage daily operations.
• Create campaign content and design assets for marketing communicatiоns.
• Identify customer behavior trends and recommend optimizations.
• Perform QA checks on all marketing communications for consistency and accuracy.
What We’re Looking For:
• Minimum 1 year of experience in CRM, marketing, or digital campaigns.
• Knowledge of CRM systems & tools (Optimove or similar).
• Strong analytical and data skills (Excel, Google Sheets, etc.).
• Excellent written and verbal communication skills.
• Detail-оriented, organized, and able to prioritize in a dynamic environment.
• Willingness to learn and grow in the industry.
• Experience with email marketing tools, push/SMS platforms, and customer segmentation is an advantage.
Nice To Have:
• Content creation and basic design tools (Canva, Photoshop, etc.).
• Basic knowledge of HTML is a plus.
What We Offer:
• Competitive salary and discretionary performance bonus.
• Premium private health insurance, including dental care.
• €50 monthly flexible benefits allowance.
• Up to 25 days of paid annual leave.
• Hybrid working, including 1 work-from-home day per week.
• Opportunity to grow and have a real impact in a fast-moving international company.
• A collaborative environment where ownership, ideas and new ways of doing things are encouraged.