About this role
Key Responsibilities
Collect, analyze, and interpret large marketing and customer data sets to identify trends, opportunities, and areas for improvementIntegrate multiple data sources to enable a holistic, cross-channel view of the customerExecute, monitor, evaluate campaign performance and provide insights for optimizationPrepare reports, dashboards, and presentations for stakeholders to support decision-makingConduct complex ad-hoc analyses to drive METRO’s business objectivesCollaborate with cross-functional and country CRM/marketing teams to align activities with business objectivesIdeate and launch tier systems, points-based rewards, and exclusive membership tiers, Upsell cross sell.Ensure data accuracy and maintain structured documentation for analysis processContinuous improvement:
Proactively identify process improvement opportunities and implement effective solutionsEnhance efficiency and optimize service delivery within the GSCSkills & Competencies
Strong analytical mindset with expertise in marketing and CRM and Business Analytics Highly organized with a structured approach and strong attention to detailEffective time management skills; adaptable and able to work in a fast-paced environmentAdvanced data analytics and automation skills, including processing and transformation of large datasetsProficiency in Power BI, advanced Microsoft Office applications (Excel, PowerPoint), and advance knowledge of database structures and query languages (SQL), Python, MicroStrategy, Adobe Journey Optimizer, Salesforce Marketing Cloud, DAX measures, ETL, Looker Studio.Excellent communication skills, both written and verbalDemonstrated ability in project management and coordinationAbility to work independently and in cross-functional teams, executing CRM analyses for multiple stakeholdersAgile and results-oriented working style with strong self-organization skillsHigh level of initiative and motivation, combined with a friendly and professional demeanorFluency in professional English; other languages are a plus
Qualifications
3–8 years of relevant experience in Marketing, CRM, CRM activation, or other commercial functionsBachelor’s or Master’s degree in Business, Economics, Statistics, or a related fieldExperience in retail, wholesale, or FMCG industries is a strong plusExposure to international or multi-market environments is an advantage