About this role
Role Overview
As part of METRO's Global Solution Center, India, you provide operational, analytical and coordination support across METRO's digital marketing activities, working closely with local market marketing teams, category management, e-commerce, CRM and content stakeholders. This role supports end-to-end digital marketing execution by enabling campaign delivery, content and asset management, channel operations, reporting and performance monitoring across web, app, email and digital channels. Operating within established marketing processes, governance frameworks and service delivery standards, the Digital Marketing Expert contributes to continuous improvement, data quality and consistent execution, working closely with Marketing Team to support digital marketing performance across METRO countries.
Key Responsibilities
Operational:
Execute digital marketing campaigns across web, app, email and digital catalog channels for weekly offers, seasonal activities and general campaignsUpload graphical content, assets and campaign materials into content management and marketing platformsConfigure digital content parameters – duration, placement, target groups and store assignments – in line with campaign briefings.Set up, test and launch push notifications, newsletters and other customer communications.Maintain website content and landing pages, including publishing, unpublishing, redirects and structured data updatesBuild and configure digital and dynamic catalogs, including layout, product hotspots, metadata and audience settings.Manage content input from Category Management, Sales, Own Brand, Marketing and external agencies to secure complete and accurate campaign contentSupport in delivering email marketing from newsletter creation, content integration, A/B testingContinuous improvement:
Identify opportunities to streamline digital marketing executionStandardize templates, content structures and operational proceduresSafeguard data quality, tagging and taxonomy across digital marketing platformCollaboration:
Partner with local marketing teams, Category Management, Customer Insights and CRM to enable campaign executionWork closely with external agencies and freelancers on timely delivery of digital marketing contentFacilitate alignment on campaign inputs, timelines and content requirements
Qualifications & Experience
Bachelor’s degree in marketing, Business Administration, Marketing, Communication or a related field preferredMinimum 4-7 years of experience in digital marketing, marketing operations or a related support functionExperience in retail/wholesale or consumer goods / FMCG is a plusPrimary Skills (Required)
Solid understanding of digital marketing processes across web, app, email and content operations.Hands-on experience with content management, email marketing (experience with Adobe Marketing Automation is a plus) and digital catalog platformsAnalytical skills to monitor and analyze performance using web analytics tools (e.g., Google Analytics, Looker Studio)Proficiency in Microsoft Office (Excel, PowerPoint, Word); familiarity with CMS and digital marketing tools is a plusAbility to manage multiple projects simultaneously and work effectively in a remote, collaborative team environmentExcellent problem-solving skills and attention to detailFluency in professional EnglishCultural awareness and respect in a multinational, cross-functional settingSecondary Skills (Preferred)
Familiarity with tagging, tracking and web analytics concepts (e.g., UTM parameters, campaign tracking)Fluency in additional languages is a plusStrong aptitude for identifying process improvement opportunities Skilled in coordinating cross-functional inputs and managing stakeholder expectationsStrong social competence to connect, build networks and support collaboration
Participation in international projects across 21 countriesExciting work in the dynamic environment of METRO, one of the leading global wholesale companiesReal opportunities for creative input and implementing your own ideas and solutionsCareer development opportunities in various areas of modern retail operationsFriendly and informal working atmosphere