About this role
Mission
Reporting to the Growth Director, own the direct digital channel — traffic, funnel and conversion. Build the digital acquisition engine for the Spain launch and the playbook that scales it to subsequent markets.
Scope
Spain at launch; multi-market as the venture expands. The role is central in scope: one digital engine serving all markets, based in Madrid.
Essential responsibilities
Own paid acquisition end to end: search, social, comparison-site listings — budget, targeting, creative testing, optimisationOwn website and app conversion: the signup flow, A/B testing roadmap, cart-abandon recovery, campaign landing pagesOwn the referral channel: mechanics, incentives, tracking — build referral into a growing share of new customersOwn experimentation end to end: A/B and proposition testing across segments, messages and channels — test design, attribution and readout. Your reads steer the budgetDefine lifecycle journey requirements — onboarding, upsell, churn-prevention, abandon-recovery — specifying triggers, segments and success metrics for the CRM team to buildDefine funnel requirements into the digital team, working with the business Product OwnerDocument the acquisition playbook as a replicable asset for the markets that come next 6–8 years digital-first B2C growth experience gained in energy or utilities. Another regulated switching market, fintech and subscription backgrounds could be also consideredExperience operating across markets or scaling a playbook internationally is highly appreciatedStrong analytical depth: comfortable owning attribution and experiment design.Experience specifying lifecycle/CRM journeysExperience operating across markets or scaling a playbook internationally is highly appreciatedFluent Spanish and English