About this role
YOUR IMPACT
The Sales and Education Manager works on delivering retail sales for all the physical brick & mortar doors at Benefit India. She is responsible for all aspects of running the B&M business – sales, training, recruitment, and field team management and engagement.
YOUR MISSION
Business Acumen
Achieve monthly / yearly targets for sales (products and services)
Deliver comparative growth for existing doors higher than market growth
Ensure stock levels are accurate and that top SKUs contributing to 80% of the business are always in stock, working closely with the inventory team on the same. Ensure consistent availability of testers and GWPs as well
Ensure the Promotional Calendar is planned based on sales goals and previous year sales – work closely with marketing to understand the promo calendar and ensure 100% execution on the field
Effectively lead team of field supervisors to ensure that all brand initiatives are executed well
Collaborate with the marketing team on in-store initiatives
Management
Teach, coach, motivate and develop field teams effectively utilizing all tools available for on-counter coaching.
Create growth within the team and challenge the staff to develop. Primarily responsible for contributing to the growth, learning and success of others through coaching and mentoring
Consistently review performance of team members and helps create action plans for development
Keep commitments and build high expectations in self and others
Always be approachable and an effective two-way communicator
Results
Drive individual performance through the MJSF (My Journey So Far handbook) or similar tools
Able to create new tools and streamline processes with the goal of making operations more efficient.
In charge of monitoring and reporting the market landscape to ensure that the brand stays competitive and up-to-date within the industry in terms of store operations, sales initiatives and staff management.
Assess and adjust goal(s) as team changes, grows & develops
Communication and Relationships
Able to smooth over any minor conflicts that may arise at the store level.
Persuade others through influence and collaboration as opposed to command and control
Able to articulate latest sales figures and action plans on how to bridge gaps if any.
Constantly collaborates with the field team on ideas on how to improve the business.
Express ideas and information clearly and effectively
Establish and maintain good working relationships with team members and stakeholders helping with team management, e.g., external payroll team
Develop and maintain strong retailer relationships based on mutual trust and goodwill
Develop and maintain relationships with mall operations where needed
Inculcate sense of belonging within the field teams and keep them happy
Recruitment
Hire, orient, develop and retain people at all levels on the field team
Ensure that all counters are appropriately staffed with the right people in a timely manner
Follow all house rules and processes with respect to hiring within specific retailers
Education
Build a trained and educated staff through on- and off-site training and drive information retention
Identify further training needs from supervisors through the conducting MJSF evaluation or using similar such tools
Ensure the Benefit sales techniques are always kept top of mind
Always keep the supervisors polished with elevated artistry skills and soft skills
Engage effectively with retailer education teams with relationships based on trust and goodwill
Operations
Ensure all POS systems and equipment (computer, TVs, Ipads, Ipods, speakers, CCTVs, etc) are in good working condition at all times by regularly coordinating with the store managers, suppliers and IT department. Resolve all issues in a timely manner by escalating issues to the right teams at the right time, based on information from the supervisors
Take charge in maintaining and updating the store uniforms to ensure all personnel are well-dressed according to global Benefit standards
Replenish /replace supplies and other store collaterals as needed
Reports
Share monthly reports as necessary on the business to reflect achievements and opportunities and seek coaching from GM on managing challenges making regular reference to plans.
QUALIFICATIONS:
University degree holder or equivalent academic qualifications
Minimum 4 years retail experience required
Ability to pass Benefit’s assessment center (includes presentation, analytical test)
Experience managing field teams in multi-brand beauty retailers preferred (e.g., Sephora, Tira, Nykaa)
Proven sales and service track record
Fluent English – speak, read, and write
Proficient at reading and analyzing numbers
Interpersonal skills in customer service
Excellent communication and leadership skills
Proficient computer skills – Excel, Powerpoint, Word, Outlook
Flexibility regarding work hours and flexibility to travel 6x / year or more