About this role
In this role you will:
Create and distribute collateral, and content (copy & video) through marketing channels; including social media, advertising, website, email marketing, and other digital media including print Manage social and video media accountsCreate, organize, update, and share marketing assetsWrite and edit copy or video for marketing channelsCreate all types of content for, and make updates to, our websites Create, monitor, and optimize marketing campaignsCreate automated marketing email campaignsReport on marketing and revenue activities and effectiveness through analytics, campaigns, evaluating response rates and ROI and make recommendations on maximizing revenueIdentify and execute ways to connect with the media, art community, and key influencers domestic and international to raise awareness of our programsImplement communications and marketing channels to targeted audiencesDevelop, attend and implement a marketing strategy for classes, workshops, events, exhibits, fairs and community functionsCollaborate with the President and VP on the continued strategic development of different programsMay be required to travel
Your experience includes:
Two current years of marketing experience, preferably in artsAbility to excel independently, meet deadlines, and efficiently manage timeAcute attention to detailVery comfortable learning new software and data base systemsProficiency with MailChimp, WordPress, Google Analytics, Facebook AnalyticsExpert level with Instagram, Twitter, Facebook and LinkedInAccomplished in creating flyers, postcards and banners using Adobe Creative SuiteProficient with Microsoft Office SuiteExceptional written, verbal, and communication skillsCreative thinking, ability to prioritize tasks, and budget efficiently Ability to excel in a fast-paced environment and work well under pressure, with multiple deadlines and on various projectsProfessional and customer-focused with strong relationship building skillsCollege degree preferred in Marketing
BONUS: You will have the opportunity to take free art classes. EMAIL SUBJECT LINE: Marketing Strategist – Your Name
INCLUDE:
Cover Letter: tell us why you want to join our teamResume: include where you have worked, especially relevant job experience and educationSalary History: please provide this in the email or on your resume LAAFA is fun, supportive, competitive and a great place to grow your career
To learn more about us, please visit: www.laafa.edu