About this role
The LinkedIn Marketing Solutions (LMS) Marketing Science and Technology team is seeking a dynamic, visionary strategic analyst with a strong technical background and proven expertise in insights, marketing analytics and measurement innovations to join our global team of marketing measurement and insights experts. This team is responsible for developing and scaling leading-edge marketing measurement and insights solutions to support our LMS sales teams by deepening strategic relationships with our customers and driving commercial outcomes.
As a Senior Strategist you will be at the forefront of providing data driven insights and driving measurement excellence for our clients and agency partners. Partnering across sales, product and marketing, you will lead the adoption of advanced analytics and measurement strategies, harnessing industry-leading data to unlock actionable insights and maximise advertising impact across digital platforms.
This role will be based in Bangalore, India.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
Responsibilities
Client Leadership: Partner closely with sales to translate data-driven insights and measurement into actionable strategies that improve business performance for our clients and agency partnersInsights and Influence: Synthesise complex data into clear, actionable recommendations for senior technical and non-technical stakeholdersMeasurement Strategy and Execution: Design and lead advanced measurement initiatives (experimentation, incrementality, attribution, clean rooms) to optimise marketing performanceAdvanced Analytics: Apply SQL, Python and visualisation to analyse LinkedIn and third-party data at scaleInnovation and Product Influence: Advise cross-functional partners to identify innovation opportunities including new product features, measurement capabilities and go-to-market strategiesThought Leadership: Drive point of view on the future of B2B measurementProject Delivery: Lead end-to-end delivery of complex, custom projectsData Governance: Uphold best practices in data privacy, security and coding standards Basic Qualifications
10+ years of experience in analytics, marketing science, measurement, or consulting5+ years of experience using SQL or similar querying language 3+ years of experience in project or program managementPreferred Qualifications
Bachelor's degree in Statistics, Data Science, Economics, Engineering or MathematicsExperience in digital marketing and AdTech ecosystems, including agency landscapeDemonstrated expertise in measurement methodologies (incrementality, attribution, MMM, experimentation, CAPI)Experience working with large-scale datasets and advanced analytics toolsExperience applying AI/LLM techniques in analytics workflowsExperience in a consultative or advisory role Suggested Skills
Digital and Performance MarketingStakeholder ManagementSQL/PythonConsultingIndia Disability Policy
LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. For more information on our equal opportunity policy, please visit https://legal.linkedin.com/content/dam/legal/Policy_India_EqualOppPWD_9-12-2023.pdf
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