About this role
The candidate needs an entrepreneurial spirit to join an early stage company in an innovative sector reporting to the CEO.
The mission will comprise a variety of responsibilities including:
Lead the planning and execution of Marketing and Advertising initiatives from start to finish, leveraging internal support and driving collaborationCreate and manage content and updates for customer touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales supportConceptualise and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels including LinkedIn/Twitter/FB, email, the website and printed collateralCoordinate and be the point of contact for Marketing initiatives with third parties, event organisers and agentsGather and analyse customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leadsCreate, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tacticsParticipate in the product development process by providing input on customer and market trends Skills and Qualifications
Bachelor’s degree in marketing, business, or related field from a reputable universityExcellent written and verbal communication skillsProven experience developing marketing plans and campaignsStrong project management and multitasking skillsMetrics-driven marketing mind with eye for creativityExperience with marketing automation and CRM tools Preferred Additional Qualifications
Proficiency with Hubspot, Photoshop, Wordpress, MS ExcelFrench or other languagesB2B lead generation experience