About this role
Job Title: Area Sales Manager
Territory: Southwest
Location: Field-based
Head Office: Peterborough
Overview
Herz Valves UK Ltd is seeking an experienced and motivated Area Sales Manager to manage and grow their customer base across the Southwest. This is a field-based role focused on building long-term relationships, developing new business, and managing existing accounts, with a strong emphasis on commercial performance, spend management, and customer retention.
A technical background would be a distinct advantage, enabling effective consultation with customers and stakeholders across a varied client base.
Key Responsibilities
Develop, manage, and grow a defined sales territory across the SouthwestCultivate strong, long-term relationships with existing customers to maximise spend and reduce attritionIdentify and secure new business opportunities, selling to SMEs, merchants, architects, and related stakeholdersWork closely with clients to understand technical requirements and provide value-led solutionsMonitor customer spend, margins, and retention, taking proactive steps to address risksDeliver against agreed KPIs, sales targets, and growth objectivesMaintain accurate records of activity, pipeline, and forecastsAttend quarterly sales meetings at the Peterborough head officeWork collaboratively with internal teams to ensure excellent customer service and deliveryFriday afternoon is generally used as a home office day for administration, planning, and follow-ups Skills & Experience
Proven experience in field sales or area sales management within a B2B environmentDemonstrated ability to build and maintain strong client relationshipsExperience managing accounts, controlling spend, and reducing customer attritionA technical background or strong technical understanding is highly advantageousConfident selling to SMEs, merchants, architects, and similar customer groupsStrong commercial awareness and ability to work to KPIsSelf-motivated, organised, and comfortable working autonomouslyFull UK driving licence Salary & Benefits
Basic salary: £40,000 per annum Commission: 15–20% of annual salary
Company car: Car Allowance £5000
Fuel Card (Radius)
Healthcare: Private healthcare provided (MediCash)
Option to add family members at additional cost
Holiday:
20 days annual leave
Plus 4 days reserved for Christmas shutdown
Additional holiday entitlement awarded based on length of service
Working Pattern
Field-based role with hybrid working
Friday afternoon typically used as a home office day
Quarterly travel to Peterborough for sales meetings