About this role
MARKETING AND CUSTOMER ANALYST
Leeds or London - Hybrid Working
Up to £40k DOEHybrid working - 3 days per week in the Leeds or London officeOpportunity to work across B2B and B2C clients, delivering marketing and customer insights25 days holiday, private healthcare, pension and life assurance
ABOUT THE CLIENT
We're working with a fast-growing, data-driven marketing organisation looking to add a Marketing and Customer Analyst to their expanding team.
This is a great opportunity to join a collaborative environment where data, technology and creativity come together to deliver measurable results. You'll work across a variety of clients and sectors, helping businesses better understand their customers and optimise marketing performance.
THE BENEFITS
Competitive salaryHybrid working - 3 days in the office25 days annual leavePrivate healthcareCompany pension schemeLife assuranceCycle to work schemeSeason ticket loan1 paid volunteering day per yearSupportive, collaborative working environment
THE MARKETING AND CUSTOMER ANALYST ROLE
As a Marketing and Customer Analyst, you'll play a key role in turning complex marketing and customer data into meaningful insights that support business decisions.
You'll analyse customer behaviour, marketing effectiveness, loyalty, retention and purchasing patterns, identifying opportunities to improve campaign performance and customer engagement.
Working closely with internal teams and clients, you'll create compelling reports, dashboards and presentations that translate data into clear, actionable recommendations.
You'll also have the opportunity to work on a range of analytical projects, from paid media performance and customer segmentation through to dashboard development and wider data initiatives.
Your responsibilities will include:
Analysing marketing performance and customer behaviour across multiple channelsUsing Excel and Python to manipulate data, identify trends and uncover insightsDeveloping dashboards and visualisations using Power BI, Tableau or LookerEvaluating marketing KPIs including ROAS, CPL, CTR and conversion ratesAnalysing customer loyalty, retention and purchasing behaviourPresenting findings and strategic recommendations to internal stakeholders and clientsSupporting ad-hoc analytics projects and wider marketing data initiatives
MARKETING AND CUSTOMER ANALYST ESSENTIAL SKILLS
2-4 years' experience in marketing analytics, including marketing agency experienceDegree in Mathematics, Statistics or a related subject with at least 50% quantitative contentAdvanced Excel skills, including pivot tables, functions and data manipulationExperience using Python for data analysis and manipulationStrong dashboard development experience with Power BI, Tableau or LookerExcellent PowerPoint skills and confidence presenting data-driven insightsUnderstanding of marketing performance metrics and customer analyticsAbility to translate complex data into clear commercial recommendationsStrong communication, problem-solving and stakeholder management skills Experience with Google Ads, Meta, LinkedIn Ads, DV360, GA4, Adobe Analytics or social listening platforms would be beneficial.
You'll be comfortable working in a fast-paced agency environment, managing multiple projects and communicating insights to a range of stakeholders.
Please note: Applicants must already have the right to work in the UK, as visa sponsorship is not available for this position.
TO BE CONSIDERED
Please either apply through this advert or email me directly via