About this role
Head of Marketing – Global B2B Events
£70,000 – £80,000 + Benefits
London | Hybrid – 2–3 days in the office
An exciting opportunity has arisen for an accomplished Head of Marketing to join a highly successful, growing B2B events business with an established portfolio of international conferences.
This is a key leadership role for an experienced events marketer who can combine strategic thinking with hands-on execution, bringing fresh ideas, commercial focus and best-in-class marketing practices to the business.
Leading a small, experienced marketing team, you will take ownership of the marketing strategy across a portfolio of approximately 15 international events, driving audience acquisition, delegate growth, brand development and overall event performance.
Responsibilities
Lead and develop a high-performing events marketing functionOwn the marketing strategy across an international conference portfolioManage and mentor two Senior Marketing ManagersDevelop innovative, commercially focused campaigns that drive delegate acquisition and engagementRemain hands-on across campaign planning and executionIntroduce fresh ideas, processes and marketing best practiceWork closely with senior leadership, sales, production and wider event teamsTravel internationally approximately 4–5 times per year, including destinations such as New York, Singapore, Cape Town and Nairobi Qualifications
You will be a polished, commercially minded B2B events marketer with 7–8+ years' experience, ideally gained within conferences or high-level business events. Required Skills
You will have:
Extensive B2B conference/events marketing experienceA strong track record of delivering successful delegate acquisition campaignsPrevious experience managing and developing a marketing teamExcellent strategic and hands-on digital marketing capabilitiesStrong commercial awareness and analytical skillsA professional, articulate and confident communication styleThe ability to lead from the front and positively influence a growing business Preferred Skills
Experience marketing conferences within financial services, finance or related professional markets would be highly advantageous. Pay range and compensation package
£70,000 – £80,000 + £10,000 Bonus + Benefits