About this role
Position: Digital Marketing Specialist
Location: Midas Tower, Dhanmondi 27(Old), Beside Rapa Plaza
Employment Type: Full-Time
Reports To: Marketing Lead
Role Overview:
We are currently revamping our marketing strategies to better connect with our users and drive exceptional results. As a Digital Marketing Specialist, you will play a critical role in driving our digital growth and achieving our business objectives.
The Digital Marketing Specialist will be responsible for strategizing, executing, and optimizing digital marketing campaigns across multiple platforms. You will ensure measurable results through performance marketing, data analysis, and creative solutions to drive app installs, engagement, and revenue. The ideal candidate is data-driven, creative, and deeply familiar with performance marketing tools and trends.
Key Responsibilities:
1. Campaign Strategy and Management
Plan, launch, and manage paid media campaigns across platforms (Google Ads, Facebook, TikTok, etc.).
Drive campaigns aligned with key objectives: app installs, user engagement, lead generation, and sales.
Optimize campaigns to improve performance metrics, including CTR, CPA, ROI, and ROAS.
2. Data Analysis and Optimization
Monitor and analyze campaign performance daily, identify trends, and make data-driven decisions.
Conduct A/B testing on creatives, audiences, and placements to maximize efficiency.
Collaborate with the Marketing Analyst to maintain dashboards and track KPIs.
3. Audience Targeting and Segmentation
Develop custom audience segments (e.g., lookalike, remarketing, behavioral cohorts) using tools like CleverTap, Google Ads, and Meta Ads Manager.
Implement advanced targeting strategies, including dynamic audience feeds and lifecycle communication.
4. Creative Collaboration and Testing
Work closely with designers and content strategists to create compelling ad creatives and copy.
Test and iterate ad assets to optimize engagement and conversion rates.
5. Marketing Technology and Tools
Manage and leverage platforms like Google Ads, Facebook Ads Manager, TikTok Ads, and others.
Utilize marketing automation tools (e.g., CleverTap, Singular) for campaign integration and measurement.
Ensure accurate event tracking and analytics through Firebase, GA4, and Facebook Pixel/Conversion API.
6. Reporting and Insights
Prepare detailed performance reports with actionable insights and recommendations for the marketing team.
Present findings and campaign outcomes during regular team meetings.
Stay updated on industry trends, new tools, and platform updates.
Qualifications and Skills
Must-Have Skills
Proven experience in performance marketing (minimum 3-5 years) across platforms like Google, Facebook, and TikTok.
Strong analytical skills with proficiency in tools such as Google Analytics (GA4), Firebase, and Excel/Google Sheets.
Hands-on experience with event tracking and attribution tools (e.g., Firebase, Facebook Conversion API).
Expertise in audience segmentation, retargeting, and dynamic remarketing strategies.
Ability to design and optimize campaigns to meet defined KPIs (CTR, CPA, ROAS, etc.).
Technical Skills
Proficient in campaign management tools (Google Ads, Meta Ads Manager, TikTok Ads).
Experience with marketing automation platforms (e.g., CleverTap, Singular).
Familiarity with Looker Studio for reporting and dashboard creation.
Strong understanding of event tracking, pixels, and tagging tools.
Soft Skills
Excellent communication and collaboration skills.
Creative problem-solving abilities with a data-driven mindset.
Strong time-management skills and ability to prioritize tasks effectively.
Preferred Qualifications
Google Ads and Meta Ads Certifications.
Experience with app marketing campaigns and ASO (App Store Optimization).
Background in e-commerce, SaaS, or startup environments.
What We Offer
Competitive salary and benefits package.
Opportunity to work on cutting-edge marketing campaigns.
A dynamic, fast-paced work environment with room for growth.
Flexible working hours and a collaborative culture.
Ready to take your digital marketing expertise to the next level? Apply now and help us transform how businesses operate with Hishabee!