About this role
You'll oversee HubSpot-driven digital marketing campaigns, handling creation, management, optimization, and reporting in collaboration with our digital marketing team.
Duties include:
Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch as part of our team
Defining, measuring, evaluating, and reporting relevant KPIs.
Working cross-departmentally to align campaign strategies and goals across the organization
Providing ongoing actionable insights into campaign performance to relevant stakeholders
Conducting keyword and website research, ad grouping, and audience targeting
Maintaining knowledge of industry best practices and new technologies
2-5 years of search engine marketing (SEM) experience
2-5 years of experience with HubSpot and inbound marketing methodology
Certifications in Google Ads, Google Analytics
Strong knowledge of reporting tools and dashboards such as Databox or MS Power BI
Effective writing, verbal communication and presentation skills
Strong analytic skills and ability to relate results to client business objectives
Proficient project management skills
Able to multitask, organize, prioritize and structure workload