About this role
The Broadcast Traffic Manager is responsible for implementing and managing processes, and coordinating and providing support, for broadcast traffic related to the company’s television programming distribution. This entails the dissemination of commercial materials and scheduling instructions to broadcasters. The Broadcast Traffic Manager will act as a conduit between all applicable departments and broadcast operations to ensure a successful on-air execution of promotion and advertising content. This position is supported by the Broadcast Traffic Coordinator.
Primary job duties and responsibilities:
Provide scheduling instructions per episode to networks, local stations, syndication and cable facilities across the CaribbeanDirect the booking of all orders into the traffic systemAssess ongoing systems, operational and servicing needs of broadcast traffic to maintain industry service standardsInteract routinely with the Director of Advertising Sales and Marketing to create special packaging of media and exceed stated revenue budget goalsGrow and foster relationships with existing and potential clients by strategizing on the best delivery of campaignsAct as a liaison with all departments to coordinate and manage the flow of information as it relates to implementing each campaignWork closely with the Director of Advertising Sales and Marketing to establish annual ad sales budgetsManage broadcast logs and generate reports of broadcast traffic, including daily reconciliation and ratings information, to highlight trends and identify risks and opportunitiesTroubleshoot broadcast traffic issuesOther duties and responsibilities as assignedAll duties and responsibilities must be managed on a Caribbean regional level.
Bachelor’s degree in Marketing, Management, Communications or related fieldA working knowledge of traffic systems is desiredAbility to keep a “bird’s eye view” on multiple deadlines and campaigns simultaneouslyExcellent communication and interpersonal skillsStrong presentation skillsMeticulously detail oriented Goal oriented, flexible and creative under pressure