About this role
The position of Social Media Consultant will be responsible for assisting the Marketing/
PR Director with determining the social media needs of the organization (including Facebook, Twitter, and LinkedIn). Additional responsibilities include identifying potential customers and competitors through Social Media and implementing ideas for improvement and tracking of progress. The Social Media Consultant will also be responsible for advising on favorable publicity material and releasing it through various social communications media. Also required is assisting with product development and monitoring trends that indicate the need for new services and providing project updates on social media trends.
Description of Duties / Responsibilities:
Assist in managing social media properties (LinkedIn, Facebook, MySpace, Twitter, etc.),including daily monitoring, posting, and content development.
Assist in coordinating and implementing social media marketing communicationprojects with responsibilities that include social media advertising and creating brand awareness online.
Initiate conversations through forums and online social media postings.Prepare status reports on social media efforts and success rates.Assist in planning the development of social media communication to maintainfavorable public perceptions of an organization's accomplishments and agenda.
Confer with production and support personnel to produce or coordinate production ofadvertisements and promotions that are used in Apareció Foundation’s Social Media presence.
Consult with advertising agencies or staff to arrange promotional campaigns in socialmedia.
Respond to requests for information from interested parties or designate anotherappropriate spokesperson or information source.
Bachelor’s Degree requiredMasters students/Doctoral students preferred3-4 years professional experience in business and/or social media industry
All your information will be kept confidential according to EEO guidelines.