About this role
• Help expand our email list and connections
• Manage multiple email campaigns
• Track and record performance of the various email campaigns. Be able to identify any trends which occur and offer a recommended course of action
• Identify consumer segments to target
• Develop new channels to help support growth
• Manage content messaging, communication frequency, and all creative processes
• Set quantifiable objectives and define best practices
• Provide leadership through strategic vision
• Develop email marketing plans around schedules and budgets
• Constantly analyze results from a campaign to identify problems and make suggestions for future improvement
• Design and deploy newsletters
• 4 years’ experience in online marketing
• Bachelor’s degree in Marketing or a related field; Masters preferred
• Exceptional analytical and organizational skills
• Strong communication skills both verbal and written
• Must have experience with Adobe Creative Suite of products
• Able to work autonomously with minimal supervision
• Solid understanding of email metrics and marketing concepts
• Able to create email templates which translate well when viewing on mobile and desktop devices
• High proficiency in Microsoft Office
• A background in merchandising, direct marketing, or catalogs is a plus
All your information will be kept confidential according to EEO guidelines.