About this role
Lead the management of a profitable water´s portfolio in Guatemala with an agile and entrepreneurial mindset, leveraging market insights, fostering innovation, evolving brand and communication strategy, and embedding AI-driven capabilities, Big data and leadership to drive long-term category growth, brand equity, and sustainable success with a Radical culture.
Ensure strategic alignment between day-to-day operations and the regional Water 5-year plan for Salutaris, Aqua, fostering cross-department collaboration to increase market share profitably in a category and market where Beliv holds a strong position and aims to grow. Identify growth opps for the category and our brands.
Category & Business Strategy Leadership
Action: Build and deliver the water category strategy and results for Guatemala.
Function: By translating the regional AOP and N5 ( five year) plan into a locally tailored growth strategy, adapting portfolio, pricing, placement, comms, and activation priorities to the Guatemalan market.
Upshot: To ensure sustainable, profitable growth of the category aligned with regional ambition and local market realities.
Annual Plan Execution
Action: Execute the annual operating plan for the water´s category in Guatemala.
Function: By coordinating cross-functional teams, tracking milestones, and adjusting execution based on in-market performance.
Upshot: To guarantee delivery of the volume, share, and profitability targets committed in the AOP.
New Business Development & Partnerships
Action: Identify and capture new business opportunities for the waters category in Guatemala.
Function: By evaluating portfolio extensions, distributor partnerships, channel expansion, and strategic alliances.
Upshot: To accelerate category growth and strengthen Beliv's competitive position in the local market.
Price-Pack & Revenue Strategy
Action: Lead the price-pack architecture strategy for the category across all channels in Guatemala.
Function: By analyzing price elasticity, channel economics, and consumer value perception to define optimal pack-price combinations.
Upshot: To maximize revenue, margin, and market competitiveness while protecting brand equity.
Market Intelligence & Benchmarking
Action: Conduct market analysis and competitive benchmarking for the waters category.
Function: By acting as the local market intelligence provider, anticipating trends, risks and opportunities, and keeping key stakeholders informed.
Upshot: To enable proactive, insight-driven decision-making across the organization.
Performance Management & P&L Stewardship
Action: Monitor and analyze category performance metrics in Guatemala.
Function: By tracking results against business objectives, identifying risks and gaps in real time, and driving corrective action plans.
Upshot: To ensure targets are met and the category's financial health is safeguarded.
Brand Building, Communication & Marketing Evolution
Action: Elevate brand equity and evolve the communication strategy for the water portfolio in Guatemala.
Function: By leading integrated brand campaigns, evolving positioning and creative territories, and ensuring communication excellence and consistency across all consumer touchpoints.
Upshot: To build long-term brand health, emotional connection with consumers, and sustained category leadership.
AI, Digital Capabilities & New Ways of Working
Action: Build AI-powered and digital marketing capabilities within the local bottler ( CBC).
Function: By embedding AI tools for market intelligence, content creation, personalization, and automation into planning, activation, and reporting processes.
Upshot: To accelerate decision-making, improve marketing efficiency, and future-proof the Water business in Guatemala.
La misión de Grupo Mariposa es fomentar el crecimiento y la sostenibilidad dentro de la industria global de alimentos y bebidas. Estamos comprometidos con la excelencia a través de una gestión disciplinada, prácticas innovadoras y una cultura dinámica que acepta el cambio.