About this role
In this position you will…
Interpret research data to drive recommendations, updates and action plans.
Enable and ensure best in class application of research tools within the A&I team and across MEC’s service groups to meet client deliverables.
Be responsible for all Research contracts with suppliers, internal Global MEC and GroupM as well as outside companies.
You will be a key member of MEC’s client service teams and will interact with all internal teams including GroupM Agencies, Management, New Business Teams, Client leads, Planners, Traders, Researchers and Analysts, and IT.
Working with New Business and Client service teams, you will be involved in client presentations. You will be the key contact person for outside research suppliers and Industry Research organizations.
You will be accountable for...
• Developing custom client research projects
• Leading qualitative survey projects using online panels, monitoring the survey progress and generate analytical reports
• Working with the Director of Research & Analytics to provide timely newsletters on developments within the Media Landscape
• Negotiating and maintaining Supplier agreements including GroupM
• Contributing to Industry Associations (eg. CMDC Annual Media Digest) as assigned
• All Media research tools including Syndicated and Proprietary tools
• Having a strong in-depth knowledge and utility of tools and applications
• Training planning and trading teams on use and application of tools
• Coaching planning and trading teams in use, interpretation and application of tool data; go-to resource for media analytics and research questions
• Contributing to new business pitches by providing media research and analytics solutions
• Recommending which tools to purchase annually
• Providing global tool developers with Canadian information on request
• Producing or coaching account teams on analyses of competitive, source of business, targets, or media trends
• Updating and maintaining Canadian Media Landscape presentation bi-annually
• Attending GroupM Research Council meetings and contribute to joint projects
Our Requirements:
1. Minimum 4-5 years media experience at an intermediate level
2. Media research experience required
3. Facility with data organization, analytic and visualization tools
4. Demonstrated data analytics, interpretation and presentation skills
5. In-depth understanding of the media landscape and trends
6. Advanced knowledge of syndicated databases and tools, e.g. Amalco/PMB, Numeris, InfoSysTV & radio, Nielsen AdEx, comScore, and COMB
7. Digital experience is a definite asset, e.g. measurement, targeting, planning, across desktop, tablet or mobile
8. Proficient user for Excel, Pivot table and Powerpoint
9. Qualitative research experience is an asset
10. Characteristics of Successful Research Managers include: Insatiably curious, detail oriented and extremely accurate, solutions oriented, assertive, honest, direct, accessible, team player
1. Minimum 4-5 years media experience at an intermediate level
2. Media research experience required
3. Facility with data organization, analytic and visualization tools
4. Demonstrated data analytics, interpretation and presentation skills
5. In-depth understanding of the media landscape and trends
6. Advanced knowledge of syndicated databases and tools, e.g. Amalco/PMB, Numeris, InfoSysTV & radio, Nielsen AdEx, comScore, and COMB
7. Digital experience is a definite asset, e.g. measurement, targeting, planning, across desktop, tablet or mobile
8. Proficient user for Excel, Pivot table and Powerpoint
9. Qualitative research experience is an asset
10. Characteristics of Successful Research Managers include: Insatiably curious, detail oriented and extremely accurate, solutions oriented, assertive, honest, direct, accessible, team player
All your information will be kept confidential according to EEO guidelines.