About this role
The Marketing Specialist is primarily responsible for coordinating and implementing B2B marketing projects for GBTA events as assigned. This position will successfully assist the sales and marketing team to maximize revenue by implementing and measuring marketing campaigns. Objectives include generating leads and increasing brand awareness for B2B marketing products and exhibit space at events.
Job Duties:
Assist with marketing campaign strategy and execution for global GBTA events
Successfully liaise across the organization to support stakeholder goals and objectives
Assist with marketing analytics and metrics for each product or event and regularly track progress towards goal
Prepare and analyze digital marketing campaign reports and apply that knowledge to the overall digital marketing strategy to enhance the customer journey
Manipulate and manage large amounts of data using spreadsheets or other data management tools
Work with cross-functional teams on special projects relating to the marketing and support of our products
Work with marketing production (copywriting, design, web, SEO, email, mobile), online marketing (Pardot, search, social), telemarketing, and PR services
Continually test, iterate, and innovate to find new and superior methods to market GBTA products
Adapts to the changing needs of the department, develops new skills, and assists with projects outside of normal job responsibilities as needed
Must-Have Skills and Qualifications:
Bachelor’s Degree
2-3 years of experience in marketing preferred
Ability to execute email marketing and social campaigns
Ability to execute ROI reporting
Comfortable using a suite of online marketing tools
Familiarity with B2B marketing, lead generation, and sales processes
Excellent communication skills
Strong copywriting and editing skills
Successful at managing time and highly organized
Attention to detail is a must
Proficient in Excel and PowerPoint
Experience with a marketing automation platform, Google Analytics, InDesign, and Photoshop a plus
Desire to continually test and learn with a strong focus on data
Strong focus on goal achievement
Passion for marketing and familiarity with standard concepts, practices, and marketing procedures
Reliable team member and leader who is willing to do whatever is necessary to ensure our mutual team success
Please apply at https://gbta.bamboohr.com/jobs/view.php?id=32
All your information will be kept confidential according to EEO guidelines.