About this role
The Role
As Sales & Retention Manager, you'll take ownership of membership growth, member engagement and commercial performance across the club.
Working closely with the General Manager and wider leadership team, you'll develop strategies that improve member acquisition, retention and overall club profitability.
Lead Sales Performance
Champion and deliver the FUNDAMENTALS sales process across the clubCoach and develop colleagues to maximise sales performance and conversionDrive membership sales through effective lead management and member engagementMonitor performance against KPIs and implement action plans to achieve targetsDeliver regular sales updates and performance presentations to the leadership teamDrive revenue across memberships, fitness products and secondary spendDrive Member Retention
Create initiatives that improve member engagement and retentionAnalyse retention trends and member behaviour to identify opportunities for growthEnsure every member receives an outstanding experience throughout their fitness journeySupport delivery of member-focused campaigns, events and national initiativesBuild a culture that prioritises member satisfaction and loyaltyGrow the Business
Develop and execute creative lead-generation activity both inside and outside the clubBuild relationships with local businesses, community groups and organisations through #WeMoveBusinessesSupport local marketing initiatives that drive awareness and membership growthIdentify new opportunities to increase club performance and market presenceLead and Develop Others
Deliver coaching, mentoring and constructive feedback to colleaguesPromote a positive, high-performance culture within the clubLead by example through exceptional service standards and professionalismSupport recruitment, onboarding and development of future talentSupport Club Operations
Work closely with the General Manager to support day-to-day operationsAssist with Health & Safety, compliance, facilities and maintenance processesEnsure company standards of cleanliness, presentation and service are consistently maintainedSupport the successful delivery of company initiatives and operational priorities What We're Looking For
Essential
Experience in sales, membership, retail, hospitality or customer-focused leadership rolesProven ability to influence performance and achieve commercial targetsStrong leadership and coaching skillsExcellent communication and relationship-building abilitiesCommercial mindset and confidence working with KPIs and performance dataPassion for delivering exceptional customer experiencesPositive, resilient and solutions-focused approachFlexible to work evenings, weekends and Bank Holidays when requiredDesirable
Experience within a fitness, leisure or membership-based businessKnowledge of lead generation, sales conversion and retention strategiesExperience developing business partnerships and community engagement initiativesUnderstanding of membership sales and customer lifecycle management Everlast Gyms is part of Frasers Group, one of the UK's most ambitious retail and fitness businesses.
We're committed to investing in our people, our clubs and our fitness offering, creating exciting opportunities for ambitious individuals who want to build rewarding careers within a growing brand.
To succeed with us, you'll embody our principles:
Think Without Limits
Challenge convention, identify opportunities and drive continuous improvement.
Own It and Back Yourself
Take responsibility, deliver results and lead with confidence.
Be Relevant
Create meaningful experiences for our members, colleagues and communities.