About this role
JOB TITLE: Student Recruitment Outreach Specialist REPORTS TO: Designated Communications or Recruitment Supervisor DEPT. / SCHOOL: Community Engagement / Bob Hope School WAGE / HOUR STATUS: Nonexempt / Part Time WORK SCHEDULE: Approximately 20 hours per week PRIMARY PURPOSE: Support Bob Hope School marketing and student recruitment through content creation, community outreach, family engagement, and campaign tracking. This part-time opportunity offers a college student practical experience and the chance to develop a professional portfolio. QUALIFICATIONS: Education/Experience: Work or College experience in marketing, communications, public relations, business, digital media, or a related field. Preferred Qualifications: Bilingual in English and Spanish. Experience creating social media content, graphics, short-form video, photography, or promotional materials. Coursework or experience in community engagement, event planning, customer service, sales, or lead generation. Familiarity with Canva, Google Workspace, Microsoft Office, customer relationship management systems, or similar tools. Interest in public education, charter schools, nonprofit marketing, or community-based work. Special Knowledge/Skills: Strong verbal, written, and interpersonal communication skills. Ability to organize work, meet deadlines, follow established procedures, and manage multiple assignments. Comfort using common productivity and social media platforms and willingness to learn new systems. Ability to exercise good judgment and maintain confidentiality. Reliable attendance and availability to work approximately 20 hours per week, including occasional evenings or weekends for events. Reliable transportation for local campus and community assignments when required. Write clear, accurate, audience-appropriate communications. Build positive relationships with families, students, staff, and community members. Use creativity while following approval processes and brand guidelines. Maintain accurate records and use basic data to evaluate outreach activity. Work independently and collaboratively in a fast-paced, multi-campus environment. Accept feedback, ask questions, and demonstrate a commitment to professional growth. MAJOR RESPONSIBILITIES AND DUTIES Assist in developing content for social media, email, flyers, newsletters, presentations, and other recruitment materials. Capture approved photos, videos, staff highlights, student activities, and campus events for use in school communications. Help maintain a consistent, professional message that reflects Bob Hope School programs, values, and brand standards. Research audience trends and recommend practical ideas to improve engagement with prospective families. Organize digital content, campaign materials, and approved media assets for future use. Support outreach to prospective families by phone, email, text, and face-to-face communication using approved scripts and materials. Assist families with general questions and connect them with the appropriate employee for enrollment or program-specific support. Help promote Bob Hope School programs at community events, fairs, meetings, and partner locations. Support school tours, open houses, information sessions, and other family engagement activities. Maintain a welcoming, service-oriented experience for families and community partners. Enter and update prospective-family information in approved spreadsheets, databases, or recruitment systems. Track outreach activity, event participation, inquiries, and follow-up actions accurately and on time. Assist with campaign calendars, contact lists, event logistics, and distribution of recruitment materials. Compile basic engagement and recruitment data for supervisor review. Protect confidential student, family, and employee information at all times. Work with campus leaders and staff to learn the strengths, programs, and enrollment priorities of each school. Participate in training, coaching, and feedback designed to strengthen professional marketing and communication skills. Communicate progress, questions, and barriers to the supervisor in a timely manner. Represent Bob Hope School professionally and positively in person and online. Perform other related duties as assigned in support of communications, marketing, recruitment, and enrollment. WORKING CONDITIONS Equipment Used: Computer, phone, camera, and standard office equipment. Mental Demands: Communicate effectively with staff, students, families, and community members; manage multiple assignments and deadlines; maintain emotional control and professionalism under stress. Physical Demands/Environmental Factors: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job. Ability to remain stationary and move throughout school and community event locations as needed. Occasional lifting and carrying of recruitment materials and event supplies. Occasional work outdoors and during evening or weekend events. Occasional local travel to campuses and community locations and evening or weekend events. EXPERIENCE AND LEARNING OPPORTUNITIES The specialist will gain practical experience in campaign planning, school and community marketing, family engagement, event execution, content creation, audience communication, data tracking, and cross-functional teamwork. Work products may be suitable for a professional portfolio when approved by Bob Hope School and when all confidential or personally identifiable information has been removed. This job description describes the general purpose and responsibilities assigned to this position. It is not an exhaustive list of all duties, skills, or requirements. Additional duties may be assigned by supervisors as appropriate. This document does not constitute an employment contract. ABOUT BOB HOPE SCHOOL Bob Hope School is a growing open-enrollment public charter school serving families in Port Arthur, Beaumont, Baytown, and Cy-Fair, Texas. The Hughen Center, Inc. is the charter holder of Bob Hope School. Bob Hope School provides equal employment opportunities to all applicants and employees without regard to any status protected by applicable federal, state, or local law.