About this role
Lead all strategy development and tactics related to the consumer journey including value propositions, positioning, segmentation and creative development. Serve as the subject matter expert for the Brand Team. Develops and articulates effective marketing strategies that are impactful, executable, easily communicated, and clinically/financially supported for areas of responsibility (product/indication/channel).
Responsibilities:
Collaborate with Marketing Director(s) and business leaders to build, manage and execute marketing plans to achieve business objectives and goals including patients’, market and financial results.Drive and participate in business and marketing plans process.Demonstrates and utilizes holistic understanding of financial planning.Lead and manage direct teams and external partnerships.Influence business leaders and effectively collaborate cross-functionally to deliver business results.Manage and monitor P&L of product responsibilities.Grow brand/product penetration, share and awareness.Develop next generation product and/or product enhancements & experiences, leveraging the patient journey.Direct and manage projects including execution of marketing plans, initiatives and tasks. Bachelor’s Degree required.8+ years of marketing experience with the ideal candidate having some previous pharma experience.Proven marketing experience with increased proficiency in all marketing skills.Previous cross franchise/cross channel marketing experience preferred. Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.This job is eligible to participate in our long-term incentive programs. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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