About this role
Role Purpose: Drive Converse Apparel growth in GC by integrating consumer insights, channel needs, and brand direction into a differentiated assortment strategy. Lead end-to-end product creation, merchandising, and marketplace planning. Working closely with licensing partners, planning, brand, and cross-functional teams to deliver consumer-right product assortments that meet business and brand objectives. Job Responsibility:
• Lead seasonal line planning, product briefs, and assortment strategy in partnership with licensing partners. • Build line architecture including pricing strategy, product attributes, distribution strategy, and margin considerations.
• Identify consumer trends and translate insights into product opportunities aligned with Converse brand positioning.
• Ensure product assortments support financial targets through collaboration with Planning and Analytics.
• Monitor in-season performance by channel, identify opportunities, and take action to optimize sell-through and market share. • Quickly respond to ad-hoc channel needs while staying true to brand and product strategy. Qualifications & Requirements
• 8+ years of merchandising experience in apparel and/or accessories, with exposure to both product creation and channel merchandising. • Proven track record in end-to-end merchandising: product line planning, brand alignment, and marketplace execution. • Strong fashion and trend sense, ability to translate consumer insights into commercial opportunities. • Analytical and business acumen with ability to read in-season performance and take quick action. • Strong cross-functional collaboration and communication skills, with ability to influence across teams. • Experience working with licensing or partner models is a plus. Enterprise/Leadership expectations:
• Be Open and Curious • Think Like a Consumer • Visionary and Strategic • Be Resilient • Embrace Change • Engage Teams Key Partnerships:
• Licensing partner • Asia Merchandising Planning