About this role
A KXAN Marketing Consultant is a strategic sales professional responsible for generating advertising revenue through Broadcast Television, OTT/Streaming, and Digital Marketing solutions. In this role, you will identify and develop new business opportunities, uncover client marketing needs, create customized advertising strategies, and oversee campaign execution and performance.
As a trusted marketing advisor, you will partner with business owners and advertising agencies to deliver innovative campaigns that drive measurable results while building long-term client relationships and generating revenue growth for KXAN.
Why Join KXAN?
• Represent the most trusted local news brand in Central Texas. • Offer clients a full suite of advertising solutions, including broadcast television, streaming, and digital marketing. • Work with local businesses and agencies across one of the fastest-growing markets in the country. • Receive ongoing training, coaching, and professional development opportunities. • Build a rewarding career with one of the nation's leading local media companies.
Key Responsibilities
• Prospect and develop new business through outbound outreach, networking, referrals, and in-market visits. • Conduct discovery meetings to assess client goals, challenges, and marketing needs. • Develop and present customized broadcast, streaming, and digital advertising solutions. • Launch, manage, and optimize campaigns from proposal through renewal. • Build and maintain strong client relationships through ongoing communication and performance reviews. • Increase revenue through renewals, upselling opportunities, and new campaign initiatives. • Collaborate with internal sales support, strategy, creative, and research teams to deliver exceptional client results. • Maintain accurate activity, pipeline, and revenue forecasting within CRM systems. • Serve as a trusted marketing resource within the local business community. • Stay current on industry trends, emerging technologies, and best practices in digital advertising and media sales.
Qualifications & Skills
• Strong understanding of digital marketing, including OTT/Streaming, paid media, and online advertising solutions. • Excellent relationship-building skills with the ability to establish long-term client partnerships. • Self-motivated, results-oriented, and driven to meet and exceed revenue goals. • Strong communication, presentation, negotiation, and problem-solving skills. • Highly organized with exceptional time-management abilities. • Comfortable with prospecting, cold calling, and developing new business opportunities. • Collaborative team player with a positive attitude and strong work ethic. • Coachable, adaptable, and eager to grow professionally.
Education & Experience
• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field, or equivalent experience in sales, marketing, or media. • Valid driver's license with an acceptable driving record. • Sales, marketing, media, or advertising experience preferred, but not required.