About this role
Job Description:
Job purpose: To drive digital category leadership and unlock digital category growth by building strategic customer partnerships and transforming insights into actionable strategies that drive business impact. Job Responsibilities:
• Unlock digital category captaincy with strategic customers & partners across MEA. • Drive Customers & Shopper behavior studies and provide insights to enable channel strategy in line with MARS brand strategies and Digital Commerce Vision. • Partner with brand leads to drive the strategic growth agenda of MARS Snacking & Pet Nutrition, and adapt it across the Digital Commerce space. • Partner with markets to identify opportunities and co-create action plans to win in priority customers across MEA. • Drive customer engagement through Joint Business Plans and workshops to elevate digital execution with retailers. • Provide category and shopper expertise and deep dives to position Mars Snacking as the digital partner of choice with key customers. • Champion digital category thought leadership to build internal capabilities and share best practices across markets. • Foster collaboration with Category teams to integrate digital thinking into broader business strategies. • Partner with Data & Analytics partner and Global Analytics & Ops to define regional data needs and ensure ROI from data partnerships. Professional Qualification
• Bachelor degree is required. • Minimum 5 years of proven and relevant experience. • Experience in E-commerce / Digital Commerce is a plus.