About this role
With a career at The Home Depot, you can be yourself and also be part of something bigger.
Position Purpose: The Category Marketing Specialist supports development & tracking of strategic marketing goals by department. The Category Marketing Specialist will provide reporting / analysis, project management support, and centralized tracking to support cross-functional marketing initiatives.
Key Responsibilities:
• 30% Competitive Activity - Track and report on competitive activity, aggregate marketing performance, budget deployment, and progress against strategic priorities by week for assigned department(s) and provide summarized reports to support strategy development • 20% Collaboration - Collaborate to execute aggregate reporting & analysis on vendor campaign performance for readouts with supervisor & broader merchandising organization • 20% Strategy - Provide support in developing department overall strategy playbook & strategic event briefs to be leveraged by cross-functional marketing execution teams • 10% Manage Promotions - Manage internal promo generation/calendar & barcode management processes for assigned department(s), may include coupon process • 10% Promotional Coverage - Maintain centralized reference documents for promotional coverage & affected SKUs/vendors; notify internal stakeholders as needed when materials are updated • 5% Reporting - Report out marketing & competitive activity during internal status updates and merchant staff meetings • 5% Special Projects - Work on special projects as directed
Direct Manager/Direct Reports:
• This position typically reports to Senior Manager, Category Marketing • This position has 0 direct reports
Travel Requirements:
• No travel required.
Physical Requirements:
• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
• Must be eighteen years of age or older. • Must be legally permitted to work in the United States.
Preferred Qualifications:
• Excellent written and verbal communication skills • Bachelor's degree in marketing, advertising, or a business-related field • 1+ years of relevant experience (i.e. advertising, marketing, media, social, or agency roles) • Experience managing projects and working with cross-functional stakeholders • Experience with SharePoint, PowerPoint and Excel • Strong organizational skills & attention to details • Ability to communicate clearly with teammates and supervisors in both verbal and written communications • An adaptive mindset and a willingness to learn new skills & processes • Ability to manage deadlines & milestones across multiple simultaneous projects • A collaborative approach and willingness to seek help as needed • A strategic approach to execution, including an ability to identify process improvements
Minimum Education:
• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Preferred Education:
• No additional education
Minimum Years of Work Experience:
• 1
Preferred Years of Work Experience:
• No additional years of experience
Minimum Leadership Experience:
• None
Preferred Leadership Experience:
• None
Certifications:
• None
Competencies:
• Action Oriented • Collaborates • Drives Engagement • Communicates Effectively • Drives Results • Manages Conflict