About this role
Job Descriptions: Campaign Planning & Execution
• Support the planning and execution of multi-channel digital marketing campaigns across social media, paid media, website, WhatsApp, loyalty programmes, and other relevant digital channels. • Translate marketing briefs into clear execution plans, timelines, deliverables, and campaign trackers. • Review project plans covering campaign deliverables, timelines, KOL requirements, media activities, and budgets. • Ensure campaign execution is aligned with brand objectives, commercial priorities, and agreed KPIs. Social Media & Content Management
• Coordinate day-to-day social media activities across multiple brands, including content calendars, campaign content, and publishing schedules. • Review social media copy, articles (website content), and other digital communication materials to ensure accuracy, consistency, and alignment with brand guidelines. • Support copywriting and development of communication materials for digital campaigns. • Stay updated on digital and social media trends and identify relevant opportunities for the brands. KOL & Influencer Management
• Support end-to-end KOL and influencer campaigns, including KOL research and selection, briefing, coordination, content review, publishing schedule, and performance reporting. • Coordinate with agencies and KOL partners to ensure content and deliverables are completed according to agreed timelines and brand requirements. • Maintain structured KOL trackers and campaign documentation. Paid Media Coordination
• Coordinate, monitor, and evaluate agency-led paid media campaigns across Meta Ads, and TikTok Ads. • Review media plans, campaign objectives, targeting, budget allocation, and key performance indicators together with the Digital Marketing Executive and agency. • Monitor campaign performance and flag opportunities, issues, or budget variances for further optimization. • Develop a working understanding of key digital advertising metrics and use campaign data to support decision-making. Agency & Vendor Management
• Manage day-to-day communication and project coordination with external agencies, production partners and vendors. • Provide clear briefs, consolidate feedback from internal stakeholders, and monitor project timelines. • Ensure required assets and deliverables are completed accurately and on time. Stakeholder Coordination
• Work closely with Team Brand and internal teams including Chef, Sales, Commercial, Sourcing, and other relevant stakeholders to support marketing initiatives. • Maintain campaign calendars, project trackers, meeting follow-ups, and deliverable timelines. • Help bridge communication between internal stakeholders and external agencies to ensure efficient campaign execution. Events & Industry Participation
• Support digital marketing and communication requirements for roadshows, and exhibitions. • Coordinate invitations, promotional materials, digital communication, onsite branding requirements, and post-event communication. • Represent the marketing team during selected events when required. Performance Tracking & Reporting
• Monitor and consolidate digital marketing performance including social media metrics, paid media performance, website traffic, content performance, KOL results, and other campaign KPIs. • Prepare regular campaign reports with key findings, learnings, and potential areas for improvement. • Maintain organized campaign documentation, content calendars, budget trackers, and performance trackers. WhatsApp & Owned Digital Channels
• Support the management of WhatsApp and other owned communication channels. • Coordinate informational broadcasts, campaign messages, product updates, and other relevant communications. • Ensure messages follow brand guidelines and communication objectives.
Job Requirements:
• Bachelor’s degree in Marketing, Communications, Business, Advertising, or a related field. • Minimum 1–2 years of full-time professional experience in Digital Marketing, Social Media, Marketing Communications, or a related field. This position is not intended for fresh graduates. • Previous experience working in a digital, social media, creative, or integrated marketing agency is highly preferred. • Experience in FMCG, F&B, Food Service, B2B food ingredients, or related industries is preferred. • Hands-on experience in managing social media platforms, content calendars, and digital campaigns. • Strong copywriting, proofreading, and content review skills. • Basic understanding of Meta Ads, TikTok Ads, digital media metrics, and campaign optimization principles. • Comfortable working with data and preparing marketing performance reports. • Proficient in Microsoft Excel / Google Sheets and PowerPoint / Google Slides. • Strong communication and stakeholder management skills, with the ability to work effectively with both internal teams and external partners. • Strong project management and organizational skills with high attention to detail. • Able to manage multiple brands and projects simultaneously in a fast-paced environment. • Proactive, collaborative, eager to learn, and comfortable challenging ideas when supported by data or insights. • Good written and verbal communication skills in Bahasa Indonesia.
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