About this role
Job Posting Title: Senior Manager, Social Media Campaigns & Content (National Geographic) Req ID: 10160363 Job Description:
National Geographic is seeking an experienced Senior Manager, Social Media to lead creative social campaigns across Editorial content and TV programming. In this role, you will be a key contributor in planning, managing and executing the social marketing strategy focused on content strategy for editorial digital stories, magazine features, and TV programming. The Senior Manager will lead best-in-class creative execution from production through launch, with an audience-first approach that ladders up to key business goals: growing magazine and digital subscriptions, driving acquisition to Disney+, and enhancing brand affinity. To be successful, you will need to be a storyteller and marketer with excellent judgement to balance audience interests and business goals. You’ll have a deep passion, appreciation, and understanding of editorial and entertainment broadly, with a deep breadth of knowledge spanning Natural History/Animal, Science, History, Travel and Adventure, Culture, and Kids topics. Responsibilities: Project Management & Leadership
• Serve as a social lead and strategic partner to Nat Geo Editorial & Content teams, participating in story planning and all phases of content production. • Establish best-in-class approaches to campaigns, content & distribution. • Partner with subject matter experts, photographers, explorers, and creators to develop content tied to key initiatives. • Influence upstream planning to ensure social is embedded early. • Lead the development of tentpole social moments. Content Development & Production
• Oversee the end-to-end creative pipeline – ideation and creative direction through production and final sign-off from leadership and stakeholders. • Partner with agency partners, creative teams, platform strategists, PR, and talent representatives to ensure all output ladders up to the overarching social strategy. • Direct hands-on production of social-first content, including talent and subject-matter-expert interviews, on-set creative direction, and social video shoots. Creator Content Strategy
• Guide creative ideation, campaign development, and execution for creator initiatives.
• Partner with Content, Marketing, PR/Comms, Editorial, and Creative teams to develop innovative creator-first content experiences across owned and earned channels.
• Champion experimentation with emerging content formats while maintaining brand integrity and audience relevance. Innovation & Growth
• Drive testing and learning across platforms, formats, and tools. • Identify and scale new opportunities to expand reach and influence. Measurement & Performance
• Review social platform and Adobe Analytics data to identify high-performing stories and the content patterns that drive audience growth and conversion to NatGeo.com. • Use data, insights, and social intelligence to continuously optimize strategy. • Establish clear success metrics that go beyond engagement to reflect impact. Cross-Functional Leadership
• Partner closely with Editorial, Strategy, PR/Comms, Paid Media, Synergy, and Partnerships teams to ensure integrated planning and execution. Team Leadership & Operations
• Lead, develop, and scale a high-performing team. • Set a high bar for quality, clarity, and execution across all work. • Build systems and processes that enable speed, consistency, and innovation. Basic Qualifications:
• 7+ years’ experience in social media strategy and marketing, preferably managing large-scale brand or media portfolios. • Demonstrated expertise across major social platforms (Instagram, TikTok, YouTube, Facebook, X, LinkedIn, Reddit) with a strong understanding of platform ecosystems and trends. • Proven track record developing and executing data-driven social strategies that drive audience growth, engagement, and brand impact. • Experience launching creator-led franchises, original programming, or large-scale digital content initiatives. • Deep understanding of the creator economy, creator monetization models, audience behaviors, and evolving platform ecosystems. • Strong campaign leadership experience, translating marketing priorities into integrated, platform-native social activations. • Demonstrated ability to lead cross-functional initiatives, partnering with editorial, marketing, creative, and external stakeholders. • Experience managing external partners or agencies, including oversight of publishing, community management, and performance reporting. • Deep understanding of content production workflows, with the ability to optimize and evolve processes for speed, scale, and quality. • Strong experience developing creator-led content strategies across platforms including TikTok, YouTube, Instagram, Snapchat, and emerging digital channels. • Proficiency with social media management, analytics, and reporting tools, with the ability to translate insights into actionable strategies. • Strong written and verbal communication skills, including the ability to present strategies and performance insights to stakeholders. • Highly organized with the ability to manage multiple priorities, operate in fast-paced environments, and meet deadlines. • Proficiency with project management tools- AirTable, Asana, etc. • Experience managing large budgets. Preferred Qualifications:
• Demonstrated curiosity and willingness to experiment with new digital formats and platforms. • Proven ability to operate with sound judgment in issues-sensitive environments. • Creative, proactive, and independent thinking. • Strong solutions-oriented mindset. • Experience with social media content management and reporting systems. • Bachelor’s degree in Marketing, Advertising, Digital/Social, TV/Film preferred.
The hiring range for this position in Washington, D.C. is $114,400 to $157,100 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered. Job Posting Segment: National Geographic Job Posting Primary Business: National Geographic (DET) Primary Job Posting Category: Digital Media / Social Media Employment Type: Full time Primary City, State, Region, Postal Code: Washington, DC, USA Alternate City, State, Region, Postal Code:
Date Posted: 2026-09-24