About this role
The purpose of this role is to manage senior strategists and planner/junior on day-to-day client strategy needs on a single account or group of accounts – guiding insight generation, creative briefs, selling narratives, strategic POVs and go-to market plans Job Description: Job Description:
Strategic Research & Insight Discovery
• Conduct market, industry, and consumer research.
• Perform competitive analysis, evaluate communication activities, track industry shifts, and set campaign benchmarks.
• Analyze target audience behavior, consumer insights, and cultural nuances to inform and shape campaign strategies.
Strategy Development & Campaign Narrative
• Formulate strategic direction, communication channels, and cohesive campaign narratives tailored to client business goals and briefs.
• Propose strategic recommendations for campaign concepts, platform ideas, messaging frameworks, and audience engagement approaches.
• Provide strategic consultation for integrated marketing campaigns (IMC) and brand experiential activations.
Cross-Functional Collaboration & Proposal Management
• Collaborate closely with Account and Creative teams to build strategic frameworks and unified communication directions.
• Review, refine, and finalize pitch decks/proposals prior to major client presentations.
• Adjust and optimize strategic directions based on internal feedback and client inputs throughout the pitch process.
Client Engagement & Execution Alignment
• Participate in client briefs, Work-In-Progress (WIP) meetings, internal brainstorms, and client presentations alongside the Account team.
• Provide continuous strategic oversight across project phases to ensure strategic alignment and consistency across all deliverables.
Qualifications & Experience
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. Appreciate for short-course or training new technology such as AI.
• Experience: 10–15+ years of strategic planning experience in an Integrated/Creative Agency, ideally handling Tech or Consumer Electronics accounts.
• Strong analytical mindset to translate market research and consumer insights into compelling campaign narratives and proposal decks.
• High flexibility and strong openness to new thinking, modern approaches, and emerging channels.
• Excellent storytelling, presentation, and English skills; confident in pitching to clients and bridging Creative and Account teams
Location: Ho Chi Minh City Brand: Dentsu Redder Time Type: Full time Contract Type: Fixed Term Contract (Fixed Term)