About this role
The Director of Marketing Effectiveness will play a pivotal role in steering the team's strategic & operational direction. Key responsibility is to take complete ownership of the overarching insights and analysis discipline within the practice. This expertise is critical for fostering collaboration across diverse channels, ensuring a cohesive and strategic response to meet our client’s marketing objectives. Job Description: Key Responsibilities: 1. Execute Strategic Roadmap: - Aid in executing a comprehensive strategic roadmap for marketing effectiveness. - Incorporate methodologies like marketing measurement, simulation/forecasting, and scenario planning. - Drive tangible business outcomes through a well-defined and actionable strategy. 2. Harmonize Online and Offline Channel Performance: - Leverage marketing analytics to seamlessly harmonize online and offline perspectives of channel performance. - Utilize MMM, MTA, test & control methodologies to present a unified, cross-channel view of marketing performance and attribution. - Derive actionable insights to inform strategic decision-making. 3. Client Data Acquisition: - Facilitate clients in acquiring essential data for ROI analyses. - Ensure a thorough understanding of client needs and goals to tailor data acquisition processes accordingly. 4. Collaborate with the Media Team: - Collaborate closely with the Media team to craft cross-channel measurement plans and KPIs. - Consider business nuances like campaign objectives (e.g., performance vs. awareness) to ensure effective measurement strategies. 5. Drive Evolution of Measurement Practices: - Propel the evolution and acceleration of measurement practices. - Introduce innovative test designs to ensure continual learning and adaptation to industry shifts. 6. Refine and Enhance Analytics Models: - Continuously refine and enhance marketing analytics and optimization models. - Work closely with the data science team to adapt models to shifts in the business landscape. 7. Develop Replicable Models and Tools: - Develop replicable models, tools, and templates that are scalable and universally applicable across clients. - Ensure the efficiency and effectiveness of measurement tools for seamless implementation. 8. Ad Hoc Analysis and Decision Support: - Address requests for ad hoc analysis to guide business decisions. - Inform marketing budget allocation through comprehensive analysis and insights.
Required : 9+ years of relevant experience. Skills Required: Marketing Analytics | Consumer Insights | Measurement & Attribution | Marketing Mix Modeling (MMM) | Media Effectiveness | Social Analytics and Listening | Revenue Growth Management (RGM) | Trade Spend Optimization | Pricing Strategy | Shopper Analytics | Digital Measurement | Cross-functional Stakeholder Management | Executive Communication | Strategic Consulting | Go-to-Market Strategy | Econometric Modeling | Promotional Effectiveness | Data Storytelling | Dashboard Building | Team management
Location: Bangalore Brand: Dentsu X Time Type: Full time Contract Type: Permanent