About this role
The purpose of this role is to implement and execute Programmatic campaigns, Majorly using TTD & Dv360 platform for end to end campaign process in line with the agreed strategy, to maintain, develop and exceed client performance targets. Job Description: Key Responsibilities:
• Assist in the campaign setup, amendments, and creative check of programmatic advertising campaigns across various platforms.
• Help manage ad tags, troubleshoot discrepancies, and ensure proper tracking and measurement.
• Work closely with senior team members to meet client's objectives.
• Pull reports from multiple platforms, analyze and update them on campaign performance reports.
Requirements – Must Have:
• 3 to 6 years of experience in a campaign management role in the advertising and online media marketing. Video ad experience is an added advantage.
• Understanding and knowledge of DSPs (e.g. TTD, DV360, Xandr, Google Ad Manager) and ad-serving platforms (e.g. CM360, Flashtalking).
• Demonstrates a willingness to learn and quickly become proficient in new technologies and platforms as required.
• Basic understanding of pixel and pixel management.
• Must be open to adapting and working on any Ad Tech tool including in-house DSPs related to Programmatic Advertising.
Requirements – Good to Have:
• Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills are required.
• Experience in an analytical, results-oriented environment with external customer interaction.
• Attention to detail and a sense of accountability is required.
Platform Experience: Must Have:
• 3 to 6 yrs. of experience working on these platforms like TTD as primary & DV360 for end-to-end campaign processes.
Additional Information
• Works as a member of the team and cross-functional teams
• Ability to lead/own internal & vendor meetings and communication.
• Have an aptitude for basic mathematical concepts
• Possess excellent verbal and written communication skills
• Ability to prioritize tasks and meet all deadlines while producing quality.
• Ability to aggregate and communicate data to support recommendations
• Ability to follow through on assigned tasks with minimal supervision
• Passion and curiosity for media, brands & digital activation
• Flexible to work across different time zones/shifts (including night shift)
Location: DGS India - Chennai - Anna Nagar Tyche Towers Brand: Paragon Time Type: Full time Contract Type: Permanent