About this role
Job Description: We are looking for a Performance Manager with strong e-commerce experience to lead the planning, execution, and optimization of data-driven digital media campaigns. Working closely with the Media Director, the Performance Manager will develop full-funnel strategies that connect media investment to measurable commercial outcomes, including online revenue, customer acquisition, ROAS, and conversion growth. The role requires a strong combination of strategic media planning, hands-on platform expertise, analytical thinking, client management, and team leadership.
Key Responsibilities Strategy & Media Planning
• Work with the media director and develop performance marketing strategies aligned with client business goals. • Lead media planning, budget allocation, forecasting, and channel mix. • Build full-funnel strategies across awareness, consideration, and conversion. • Identify opportunities across audiences, platforms, creatives, and campaigns. • Stay updated on new media platforms, products, and industry trends. Campaign Management & Performance
• Oversee campaign setup, execution, optimization, and performance. • Manage campaigns across Meta, Google Ads, TikTok, Snapchat, YouTube, Programmatic, and other relevant platforms. • Monitor KPIs including ROAS, CPA, CAC, revenue, conversions, CTR, CPC, CPM, reach, and frequency. • Identify performance gaps and implement optimization strategies. • Ensure effective budget pacing and media efficiency. Client Management
• Manage day-to-day relationships with key client stakeholders. • Lead performance reviews, status meetings, and planning discussions. • Present campaign performance, insights, and recommendations to clients. • Proactively identify business challenges and provide solutions. • Manage timelines, deliverables, expectations, and escalations. Reporting & Analytics
• Lead weekly, monthly, and campaign performance reporting. • Analyze performance across platforms, audiences, creatives, and products. • Translate data into clear insights and actionable recommendations. • Ensure accuracy and consistency across reporting and analytics. • Support measurement, attribution, and tracking initiatives. Team Leadership
• Manage, mentor, and develop junior and mid-level team members. • Allocate tasks and ensure timely delivery of key outputs. • Review team performance and provide regular feedback. • Drive accountability, collaboration, and knowledge sharing. • Act as the escalation point for campaign and operational challenges. Cross-functional Collaboration
• Collaborate with analytics, trading, and finance teams. Manage & initiate invoicing operations on VD • Work with platform partners to identify growth and optimization opportunities. • Coordinate delivery across multiple campaigns, markets, and stakeholders. • Support new business pitches, strategic proposals, and growth initiatives.
Requirements
• At least 5 years of experience in performance marketing, preferably within a media, advertising, or digital agency. • Proven experience managing performance campaigns for e-commerce brands or online retailers. • Strong hands-on experience with Google Ads, Meta Ads Manager, and other relevant performance platforms. • Experience with Shopping campaigns, Performance Max, dynamic product ads, product catalogues, and product feeds. • Strong understanding of full-funnel media planning and e-commerce metrics, including ROAS, revenue, CPA, CAC, and conversion rate. • Experience with GA4, conversion tracking, attribution, and performance reporting. • Strong analytical, client-management, presentation, and team-leadership skills.
Location: Beirut Brand: Iprospect Time Type: Full time Contract Type: Permanent